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Ämnen: Ekonomi

  • The dupe culture is growing fast, with replicas of luxury products becoming more popular among Gen Z and millennial shoppers.

    The Dupe Culture

    The dupe culture is growing fast, with replicas of luxury products becoming more popular among Gen Z and millennial shoppers. Driven by social media and influencers, consumers are seeking affordable alternatives that match the results of expensive brands. Searches for 'dupe' have surged globally by 40%, showing the rising preference for budget-friendly alternatives over premium products.