JOOL's financial operations change name to Vinga

In April 2023, Swedish investment company Pegroco Invest AB acquired JOOL’s financial operations through an equity transaction where JOOL Group became Pegroco’s largest shareholder. In connection with the transaction, the acquired business has changed its brand name from JOOL to Vinga, highlighting its international service offering and the shared connection to western Sweden, where both JOOL and Pegroco are headquartered.

As part of the new brand launch, JOOL Securities changes its corporate name to Vinga Securities, while JOOL Corporate Finance changes its name to Vinga Corporate Finance. In addition, a new visual identity and logotype are introduced, as well as the new website vingagroup.com. While the companies will resume existing operations following the name change, the new brand facilitates the execution of a continued international growth strategy and an expanded coherent service offering going forward.

The name is derived from Vinga island, Gothenburg’s western outpost and ocean frontier. It's lighthouse and characteristic pyramid-shaped day beacon are among Sweden's most famous landmarks for seafarers from all nations.

The Vinga name is also a symbol of trade and entrepreneurship. The lighthouse has been a guiding light for entrepreneurial seafarers over the centuries, embodying Sweden’s proud international trading heritage.

- The name change is a natural extension of our recent joining forces with Pegroco Invest. The new Vinga brand reflects our shared roots in western Sweden. Like the Vinga lighthouse, we guide our clients on their journeys. Together with Pegroco, we aim to build a financial services powerhouse headquartered in Gothenburg but with international ambitions, says Tom Olander, Vinga founder and JOOL Group CEO.

About Vinga
Founded in 2010, Vinga offers a wide range of financial services for investors and corporates. Through international reach and placing power, Vinga provides investors and issuers in the Nordic SME segment with access to the growing Nordic capital market. With a track record of over 190 transactions, Vinga is the market leader in Nordic SEK 30-200 million corporate bonds.
vingagroup.com

About Pegroco
Pegroco is an investment company that invests in small and medium-sized unlisted companies, preferably in Sweden. Pegroco's preference share is listed on Nasdaq First North Premier Growth Market Stockholm.
pegrocoinvest.com

For further information, please contact:
Tom Olander, CEO - JOOL Group
+46 (0) 706 83 75 31
to@joolgroup.com