Anders Nilback has been appointed the new CEO of Kale Foods AB, with the aim to create a more sustainable society through the power of plant-based food

In 2022, Kale Foods will extend its major investments within the Swedish vegan food industry under its own brand name Astrid & Aporna, whilst bringing several internationally acclaimed plant-based food products to the market.

Anders Nilback will take up his new position as CEO of Kale Foods on the 1st March 2022 and brings to the role more than 25 years of experience in the food business.

"Anders is an ideal recruitment for Kale Foods since he has a diverse knowledge of the industry, with a holistic approach. We welcome him as a strong addition to the family", says Måns Ullerstam, who is founder and CEO of the parent company Kale United AB -- the group that invests in world-leading vegan companies.

Kale Foods works to create a more sustainable society through plant-based foods, together with some of the market's most innovative products and strongest brands, which include Swedish vegan pioneers Astrid & Aporna.

In 2021, Kale Foods launched a range of internationally popular and pioneering brands to the Swedish market which included One Planet Pizza, Heura, Mighty Pea, Veganz and Livia's.

Kale United is now expanding rapidly and is raising SEK 100 million (€10 million) in capital.

Anders Nilback is one of the first batch of new recruits to meet the challenges of the future in the best possible way. His most recent role was as CEO of Brödverket, an innovation company within the Polarbröd brand family. In addition to this, he worked as the marketing and export manager at Fria Bröd, as an oat product consultant for Lantmännen Swedish Oats, as well as other notable positions.

Anders comments on his new role as CEO of Kale Foods:

"I am passionate about working with a company that makes a difference; Kale Foods focuses on innovation to meet the growing consumer demand for vegan products. This year we are investing and expanding the Astrid & Aporna range and distribution, as well as introducing more successful international plant-based products to the Swedish market, which is also extremely exciting."

About Kale Foods

Kale Foods sells vegan food throughout the Nordic region under its own trademark and through other brands.

Together with some of the most innovative products and distinctive brands on the market, Kale Foods works to create a more sustainable society through plant-based food.

With an increasing number of people becoming aware of how much our diet affects the climate, the environment, and our own well-being, eating more plant-based food is a fast-growing trend as it directly promotes health, climate, and sustainability.

Kale Foods offers a wide range of tasty, healthy, and innovative products and thanks to a global network, Kale Foods offers the very best plant-based products to the Swedish market, including the well-known Swedish vegan products from Astrid & Aporna, the vegan restaurant Kafé Plattan in Stockholm and Enkla Kassen, which supplies quick-cook recipes and plant-based foods delivered directly to the consumer.

In 2022, Kale Foods will present carefully selected products from leading manufacturers around the world to the Nordic markets.

Kale Foods is a subsidiary of the vegan group Kale United, which invests in world-leading vegan companies.

Contact:

Anders Nilback +46 (0)733 66 11 11 / anders@kalefoods.com

Måns Ullerstam +46 (0)703 95 83 31 / mans@kaleunited.com