Vegan steak at Restaurant Grill in Stockholm
Vegan steak at Restaurant Grill in Stockholm

Pressmeddelande -

Kale Foods takes Juicy Marbles to Sweden

Following a strategic investment by Kale United, Kale Foods assumes the position of distributor for Juicy Marbles' cutting edge products in Sweden. Juicy Marbles offers prime plant-based whole cuts, giving the market a sustainable alternative to traditional steak.

Måns Ullerstam, CEO of Kale United, says: "Kale United has made a long term strategic investment in Juicy Marbles. Now we are taking our cooperation to the next level with Kale Foods launching the brand and the products on the Swedish market. Juicy Marbles' products are brilliant and a real alternative to traditional whole cuts in terms of taste and texture."

Juicy Marbles is already available at the Stockholm restaurants Grill, Köttmästarn, ChouChou and Kafé Plattan. Juicy Marbles is also available in selected ICA stores across Sweden.

Isak Ceimertz, Head Chef at Grill and Köttmästarn comments: "We are happy to have found Juicy Marbles as a plant-based alternative that replaces our steaks one-to-one on our menu. With Juicy Marbles we are able to offer our signature steak dinner to everyone."

Tilen Travnik, CEO of Juicy Marbles says: "Since Sweden is already one of our biggest European markets for our direct sales to consumers, we are very happy to have found a strategic partner in Kale United and Kale Foods. They deliver a perfect combination of investors, mentors and distribution partners for the Nordic region.

Ämnen

Kale United
Kale United is a public holding company that successfully invests in pioneering foodtech companies. Kale United focuses on high financial development with investments that are set to impact in alignment with the UN Sustainable Development Goals. Kale United’s investments are diversified through a broad spectrum of companies that have scalable solutions for R&D and production to promote the transition to a more plant based lifestyle and reduce the carbon footprint. Its subsidiary Kale Foods handles sales and distribution of the porfolio companies' products to the nordic market.

Juicy Marbles
Juicy Marbles is a pioneering foodtech company offering premium plant-based meats. Juicy Marbles' products give customers the experience and taste of meat fibres with the use of alternative protein sources - the next generation of plant-based meat.

Kontakter

Måns Ullerstam

Måns Ullerstam

Presskontakt VD och Grundare +46 703 958331

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