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Vegan meal kit company Enkla kassen raises one million euros, appoints Bea Garcia as CEO
In November 2021, Kale United acquired the vegan meal kit company Enkla kassen in a move to create a direct distribution channel between its plant-based food businesses and end-consumers. Kale United today announced that it is investing a further one million euros in the company. It also announced the appointment of a new CEO, Bea Garcia, who founded the unmanned grocery store chain Lifvs.
Shared values and a strong customer base were key rationale behind the decision to bring Enkla kassen into the Kale United family in late 2021. The main goal remains to position Enkla kassen as the number one vegan choice in Sweden, followed by international expansion. The only thing that has changed is that Bea Garcia is now stepping in as CEO of Enkla kassen.
“We’re placing Enkla kassen in good hands. Bea is an energetic, serial entrepreneur with solid experience in this segment. She has a tremendous grasp of both the technological and more traditional aspects of building a food-retail business. She has one million euros at her disposal, which we think will go a long way until the next round,” says Måns Ullerstam, founder of Kale United.
The expansion-phase agenda revolves around raising Enkla kassen’s visibility in the Swedish marketplace and growing a greater awareness of the direct and indirect benefits of a Enkla kassen subscription. Although Enkla kassen is currently available to 70 percent of Sweden’s population, it is naturally striving to offer everyone a vegan alternative.
“I’m very grateful for the opportunity to take the helm at Enkla kassen. The founders have built a stable and scalable tech platform with tremendous potential. The backing of Kale United and access to its constantly evolving range of products will make Enkla kassen unique. It also gives customers the satisfaction of knowing that their money is having twice the impact. Personally, I get energized knowing that our success can also contribute to sustainable transitions,” says Bea Garcia, CEO of Enkla kassen.
Kale United’s plant-based portfolio has seen a fantastic trajectory since launching in 2018. Over the past two years, the share price has climbed from 8.5 to 34.5 euro. The various portfolio companies not only meet the market demand, but also distribution and marketing needs. Incremental synergies are continually layered on the innovation value. As the sole wholly plant-based group in Sweden and Europe, Kale United is poised for a new investment round targeting institutional investors.
For more information, please contact:
Måns Ullerstam, CEO of Kale United
+46 70 395 83 31
