"New digital services can quickly become challengers of the top rankings among Sweden’s most meaningful brands. In just a few years, Swish has taken a position that is almost as important in the lives of Swedes as IKEA. In the annual Purposeful Brands study by management consulting company Lynxeye, Swish still holds the first place, but this year Kivra makes an entry and is closing in on the topspot."

Kivra is challenging Swish and Bank-ID as Sweden’s most meaningful digital brand