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LeoVegas launches proprietary recommendation engine
"We continue to deliver on our position as ‘King of Casino’, where our focus is on the gaming experience,” comments Gustaf Hagman, LeoVegas’ Group CEO. “We are excited to be able to offer our new recommendation engine to our customers. It provides an elevated gaming experience, as our algorithms calculate what kind of games you like and also presents them to you in an intuitive way. This is more important than ever, as LeoVegas’ customers have more than 1,500 games to choose from.”
Internally developed recommendation engineLeoVegas is at the forefront of machine learning and algorithms, which it uses in a number of areas, including marketing and evaluation of various marketing channels as well as responsible gambling. LeoVegas has a highly experienced team that works with machine learning, and all development is conducted internally. This expertise and technology has now been combined to launch a recommendation engine that presents customers with a personalised selection of game recommendations. The algorithm knows what types of games a specific customer likes and recommends other games with similar attributes. This results in a more personalised experience, and the assessment is that this will contribute to a more loyal customer base.
The recommendation engine is a unique innovation in the industry and to date has been tested by more than 60,000 customers prior to being implemented across a broader base.
For further information, please contact:
Hans Uhrus
Communications Director
hans.uhrus@leovegasgroup.com
+46 (0) 768 95 0101
LeoVegas’ passion is “Leading the way into the mobile future”. LeoVegas is the premier GameTech company and is at the forefront of using state-of-the-art technology for mobile gaming. A large part of this success can be credited to an extreme product and technology focus coupled with effective and data-driven marketing. Technology development is conducted in Sweden, while operations are based in Malta. LeoVegas offers casino, live casino and sports betting, and operates two global and scalable brands – LeoVegas and Royal Panda – as well as a number of local brands in the UK. LeoVegas is a global group in which LeoVegas AB (publ) is the parent company. LeoVegas AB (publ) does not conduct any gaming operations; rather, operating activities are conducted by subsidiaries within the Group. The company’s shares are listed on Nasdaq Stockholm. For more about LeoVegas, visit www.leovegasgroup.com. For more about LeoVegas games,
