Press release -
Light My Fire to Supply Reusable Tableware at Nordic Coffee Fest ‘24
Gothenburg, Sweden – [February 20, 2024] – The outdoor brand Light My Fire of Sweden, known for its ethically sourced outdoor tableware and fire-starting products, is excited to announce its participation in the Nordic Coffee Fest in Gothenburg, Sweden, on February 24-25, 2024.
Light My Fire is one of the event’s official Sustainability Partners and will be providing reusable tableware from their BORROW Program, which supplies events like the Nordic Coffee Fest with reusable tableware through their Short-term Rental Program.
Creating Change through Partnerships
Calill Odqvist Jagusch, CEO of Light My Fire says, “Our involvement in the Nordic Coffee Fest perfectly aligns with our values and our work toward eliminating single-use plastic. By providing our BORROW products—which will be used by a local food truck—we hope to connect with and inspire festival goers so they can see with their own eyes how small steps like these can lead to big changes.”
Jagusch will attend the festival to brew coffee, discuss the company’s initiatives and answer questions from the public and coffee industry. Coffee-brewing demonstrations on how to make Swedish Kokkaffe in design classic Tias Kettle, a traditional Nordic style of brewing, will feature Solde, a small-batch roastery from Malmö; Ola Brattås, Roastery & Import Manager at Kaffebrenneriet, and Martin Nordin, a Swedish chef and cookbook author.
Filip Odeholm, Partnership Manager for Nordic Coffee Fest, says, “We’re super happy to have Light My Fire join us at the Nordic Coffee Fest. Their determination to eliminate single-use plastic perfectly matches our mission to host the most sustainable coffee festival in the world.”
The BORROW Program
The festival will be using products from Light My Fire’s BORROW Program, an innovative solution designed to combat the use of single-use plastics by offering durable, reusable alternatives for utensils and tableware. This event-tested program is part of Light My Fire’s broader effort to reduce the environmental impact of outdoor activities, events and restaurant takeaway items.
About Light My Fire
Based in Malmö, Sweden, Light My Fire specializes in outdoor products that foster ethical sourcing through Regenerative Leadership principles. With a range of products—from resin-soaked MayaSticks to the reusable Spork—Light My Fire has established itself as a leader in developing durable, thoughtfully designed products that reflect Swedish cultural heritage and promote a healthy outdoor lifestyle.
For more information, please visit www.lightmyfire.com.
Contact:
press@lightmyfire.com
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Light My Fire of Sweden, a frontrunner in the design and production of outdoor gear for cooking and eating since 1995, as well as inventor of the two-sided Spork and long-time producers of resin-soaked MayaSticks, reaffirms its commitment to fostering a regenerative world. As a leader in regenerative business practices, the company continues to challenge the status quo, highlighting and underscoring the importance of a balanced connection between our inner selves, each other and the natural world.
