Swedish makeup brand for consumers of colour launched

Swedish cosmetics brand Maréna Beauté launched today making its products available to European customers through online store www.eleven.se. The event marks a long awaited milestone for Senegalese-born entrepreneur Diarry Maréna who after years of hard work eventually will see her dream come true.

The product line has been developed to match the complexion of darker-complexioned consumers exclusively and is a direct response to the lack of high quality products targeted at these skin types. All items contained in the initial collection of foundations, powders and blushes are named bearing witness to the African origin of the company’s founder.

Close to five years ago make-up artist and cosmetics sales person Diarry Maréna started working on the products - a quest that has brought her to distant places all around the world. “I am so excited to finally launch” says CEO Diarry Maréna. She continues “It is difficult for consumers of colour to find high quality cosmetics that suits their needs; I believe that our products will make this a lot easier”.

About Diarry Maréna

Behind the Maréna Beauté makeup brand is Swedish makeup artist Diarry Maréna. Originally from Senegal, Diarry arrived in Sweden as a teenager. Here, beauty and cosmetics became her true passion and she has accumulated more than ten years of experience as a makeup artist, over the course of which she has also studied color analysis in New York. Maréna Beauté is the product line which sums up her extensive experience from professionally working with darker-complexioned models. The result—a high-quality makeup collection with precise coloring to match a vast array of skin tones.