Zlatan Unplugged "English version"

Zlatan Unplugged

Zlatan Ibrahimovic ́s own official channel direct to the fans.
Through this, he affiliates himself with the successful Swedish app Mikz.

Mikz is a mobile meeting place for brands and people, where the user finds and chooses their own Mikz (mix) of brands they wish to follow. Thus the information that reaches the user is always welcome.

Mikz has quickly established themselves as one of the countries leading mobile meeting places. Over 150,000 Swedes have already downloaded the Mikz app – in spite of starting-up without a lot of marketing publicity.

When the new version of the mobile app is released today, it will be in a new, larger venture – both interms of content and media. Simultaneously, Zlatan Ibrahimovic ́, one of the world’s biggest sportscelebrities, is opening his own exclusive media channel on Mikz.

"Wiht Zlatan Unplugged I have a personal channel of my opinions, comments, and thoughts -  direct to my fans without filtering. It will be about football, the national team, PSG and life around it. In Zlatan Unplugged you will also find Feedz and Momentz. You can also read about my thoughts before and directly after a match, before everyone else”, says Zlatan.

One of the reasons that Zlatan chose Mikz for his platform is that he is able to keep the rights to his own material that he publishes - text, photos, and video clips – which other large online media venues either don´t allow or limit the possibilities for.

“The channel gives a personal glimpse into the everyday life of one of football’s biggest stars,”says Dan Olofsson, owner of Mikz. “It is both a pleasure and an honour for us that Zlatan chose Mikz for his personal media channel.”

Full commitment to the mobile market

Nowadays most people spend hours on their mobiles daily – and that is exactly why Mikz chose to have its full focus here. This has opened new possibilities for companies and clubs to have a dialog with the users...building relationships, giving special offers and doing business.

We are the only ones that have gathered so many strong brands and who allow the consumers tochoose themselves. This makes Mikz an attractive service for many.

Just as Zlatan has his media channel on Mikz, so can Swedish companies and brands have their own channels here – in the same meeting place as Zlatan. Companies can freely convey the information they want to get out there and pay one kronor per month and per user that follows their brand. Mikz is free for users.

Mikz is planning to establish service in France in several weeks time and during 2014 there are plans to start in another ten markets.

Download Mikz in the AppStore or on Google Play. For more information, visit mikz.com or danir.com. You can also contact Dan Olofsson, Chairman of Danir Marketing AB (+46-703-79 22 54); Christer Björk, CEO Mikz/Danir Marketing (+46-706-38 16 01) or Istvan Beres, CEO Mikz Sweden (+46-708-24 75 40).