Press release -
SS16 ”HOME”
The Monokel Eyewear SS16 ”HOME” collection and campaign takes its inspiration from the place and the people of Tegelviksgatan in Stockholm, the place where Monokel started and still stand today. The campaign is entirely photographed inside the building - a brutalist bus garage from the 70s that will be demolished next year. The building has in a few years become a creative mecca, with small carpenter shops, artist studios and odd little businesses like our own.
Photography: Märta Thisner
Styling: Fiffi Jenkins
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Monokel Eyewear is a sustainable unisex sunglass label based in Stockholm, Sweden. The main material in our frames is a premium plant based acetate, and all black frames are made with recycled acetate. The
lenses are made by Carl Zeiss Vision®. Each frame is handcrafted with tremendous attention to detail in a process taking well over three months.
Monokel Eyewear can be found in some of the worlds finest stores, including Liberty, Voo Store and End Clothing. Our brand philosophy stems from a mix of simplicity and functionalism, paired with an endless curiosity for the human mind and its need for creative expression.
