Press release -
The new "OTIS" frame, available in five colourways
The Monokel Eyewear SS20 collection is the brands most ambitious yet, featuring carefully handcrafted new designs in a wide range of colourways, with environmental and social sustainability at heart.
Plant-based tortoise and recycled black acetate continue to form the foundation of the collection, while seasonal hues include transparent red and deep purple. Contemporary takes on the cateye shape form the MOON, HILMA and JUNE models. The OTIS and RIVER sunglasses present sharp angles and lightweight frames for perfectly juxtaposed elements of timeless and refined.
"We want to make products that people will carry and love for a very long time, with minimal environmental and social footprint. We believe that's what's necessary to call what we produce high-quality."
- Robert Sandgren, Co-Founder and Creative Director
Demonstrating the DIY attitude that Monokel Eyewear is built on, the SS20 campaign was shot behind the scenes of a recent product shoot by Monokel Eyewear co-founder Robert Sandgren, with additional photos by Johan Wennerström. Friends Alma, Lamin, Mita and Kim model the frames.
Price range €99-135
Available at selected retailers and at www.monokel-eyewear.com.
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Monokel Eyewear is a sustainable unisex sunglass label based in Stockholm, Sweden. The main material in our frames is a premium plant based acetate, and all black frames are made with recycled acetate. The
lenses are made by Carl Zeiss Vision®. Each frame is handcrafted with tremendous attention to detail in a process taking well over three months.
Monokel Eyewear can be found in some of the worlds finest stores, including Liberty, Voo Store and End Clothing. Our brand philosophy stems from a mix of simplicity and functionalism, paired with an endless curiosity for the human mind and its need for creative expression.
