Press release -
MTGx increases stake in Splay
MTGx announce today that they have taken the next step with Splay, Sweden’s biggest YouTube Multi Channel Network and is increasing their investment in the company from 35 percent to 49 percent. Also, MTGx deputy CEO Arnd Benninghoff joins the board.
- The team at Splay has quickly grown their YouTube network to over 75 million streams per month and is connecting millions of users with the content they love. MTGx is happy to further invest in Splay in order keep supporting their growth and the development of their premium monetization Instagram-service GOsnap, which connects advertisers with the millennials. For us, it’s very exciting and a key focus in our strategy in building a global digital ecosystems, says Arnd Benninghoff, deputy CEO MTGx.
More information:
www.splay.tv
Topics
- Web media
Categories
- innovation
- digital
- digital entertainment
- splay
MTGx is the digital accelerator of Modern Times Group, and is focused on leveraging MTG’s digital assets and industry leading content portfolio, to create and deliver world class entertainment experiences. MTGx is committed to increasing the development speed of MTG’s digital entertainment services across the world, and provides centralised digital skills and platforms to all of MTG’s businesses. MTGx also works closely with innovation and startup communities around the world, to find and develop the entertainment services and products that will drive entertainment in the future.
