Press release -

MTGx partner up with Instant eSport

MTGx, the digital accelerator of leading international entertainment group MTG, Modern Times Group (MTG) today announces a new investment within MTGx Mediafactory 2015: Instant eSport, a mobile first eSports news- and statistics platform.

MTGx MediaFactory is a startup and partnership initiative aiming to give startups and early stage companies the opportunity to grow and expand their ideas and businesses through the environment of a global media house. Esports is of great importance to MTGx, reinforced by the recent MTG acquisitions of ESL and DreamHack. The appointment of Instant eSports as a partner within the Mediafactory 2015 initiative fits well into MTGx’s commitment to esports as a growing area of entertainment.

Instant eSports aims to make following eSports more accessible for fans by collecting news and statistics from competitive gaming events around the world. The startup’s vision is to bring every eSports fan closer to the scene, whether their focus is on following the latest news, tracking performance stats, or connecting with their favorite teams and players.

“We were impressed by the team as well as their ambition to provide esport fans the ultimate mobile first one-stop shop for news, real-time stats, matches and team updates. Instant eSports first app is of high quality and a potential complement to our larger investments in the segment. Instant eSports therefore holds a great importance to us and esport fans in capturing the magic moments of all the esports events around the world”, says Rikard Steiber, CEO MTGx and Chief Digital Officer of MTG.

“We’re very excited to be working with MTGx. As gamers ourselves, we believe that esports fans should have easy access to everything esports, whenever and wherever they are. With MTGx’s growing investments into the esports space, this partnership will help us continue our mission of providing the best esports coverage out there.” says Rick Ling, CEO Instant eSport.



  • Computer games


  • mtgx
  • instant esport
  • mediafactory

Modern Times Group (MTG) is an international entertainment group with operations that span six continents and include TV channels and platforms, online services, content production businesses and radio stations. MTGx is accelerating MTG’s digital innovation, development and expansion by investing in relevant, complementary and scalable digital brands, content and communities. MTG’s fast growing digital offering of world class digital entertainment experiences includes the Viaplay Nordic subscription video on demand service; advertising video on demand TV sites in 8 European countries; the world’s largest eSports company – ESL; and the world’s 5th largest and Scandinavia’s largest multi-channel networks – Zoomin.TV and Splay. 

Press contacts

Jessica Sjöberg

Press contact VP Corporate Communications, MTG +46764940913