Muli Collection: A Swedish Jewelry Brand That Celebrates Women's and Young Individuals Empowerment

Muli Collection is a Swedish jewelry brand that empowers women and inspires confidence. They design iconic jewelry that evokes beauty and encourages different individuals to express themselves. We’ve learned more about the brand below.

Their success story has only just begun. Muli Collection was founded at the end of 2020 by two determined and driven young women, Isabelle and Cajsa. The brand has since then worked with some of Sweden's biggest profiles while growing at a steady pace with its in-house team.

"It's an incredible start to an exciting and fast-paced journey we're on together with the team" says Isabelle.

Muli Collection's goal since the start has been to fill a gap they saw in the market. With their own designed jewelry, they meet customers' needs to express themselves and their style while making it easy for the customer to follow trends without having to spend a fortune.

"In this way, the customer avoids the dilemma of having to choose between investing in expensive jewelry that risks going out of fashion or buying pieces that won't last. We wanted to give our customers the chance to be able to express their sense of style for a reasonable price tag" says Cajsa.

Their success is driven by their customer-focused approach, innovative & inclusive mindset, and their skill at being early adapters to the market, while at the same time still being able to focus on the journey being joyful. Both Isabelle and Cajsa want to amplify that their team’s contribution has also played a crucial role in their success.

"Creating a successful brand takes hard work and dedication, and that's what our team has shown us regardless the challenge" says Isabelle.

With only 2,5 years in the back, Muli Collection is proud to be one of Sweden’s fastest growing jewelry brands. The brand more than doubled their turnover in 2022 and at the same time had a great focus on maintaining good profitability.

‘Our unwavering commitment to empowering individuals through affordable jewelry I believe has been the driving force behind our success. Everytime I see someone wear our pieces I get indescribably proud and happy of the journey we’re on together. Our focus has always been our customers’ continues Isabelle.

..and yes, their journey is truly inspiring. It's remarkable to see how they transformed their childhood dream into a thriving jewelry brand.

´We aspire to become a leading brand that inspires women, and also men, worldwide. Our vision is to continue creating affordable jewelry, and to think that this is just the beginning is so exciting’ ends Cajsa.

We eagerly anticipate what the future holds for Muli Collection. Read more and get to know the brand at www.mulicollection.com