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IJustWantToBeCool launch merchandise

IJustWantToBeCool (IJWTBC) is the largest YouTube based humour group in Sweden with 1,617,000 subscribers. The brothers Emil and Victor Beer and their cousin Joel Adolphson are launching their own merchandise today giving fans the opportunity to dress in clothes from the group.

IJustWantToBeCool have been active on YouTube since 2011, and today the group run Swedens largest YouTube channels IJustWantToBeCool and IJustWantToBeCool2 with 937,000 and 680,000 subscribers. Their content on these two channels normally have an average of 10 million views every month. 

In addition to running their YouTube channels, IJWTBC have contributed to several tv-series, their own tv show on SVT, they have produced music and received numerous awards over the last few years. Earlier this year they also launched their own podcast "Vad?" (What?), and now they are adding even more to their brand. 

The merchandise collection will be launched with two hoodies and two t-shirts that will be available via the webshop that opens today, Wednesday 11 November on

For more info, please contact:
Fredrika Fry
Head of Talent
+46 70 268 74 59

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Yvonne Thomsen

Press contact Development and Communications Manager NENT Studios Communication +45 22356035

Nicholas Smith

Press contact Senior Communications Manager +46 73 699 17 00