Splay and Nice One to become SplayOne

Nordic Entertainment Group (NENT Group) companies Splay and Nice One will merge to create SplayOne, a new Nordic powerhouse in branded entertainment operating as part of NENT Group’s studio business; NENT Studios.

As the Nordic region’s leading digital video network and online media house, Splay helps brands succeed in social media. Nice One is a content partner born in the entertainment industry and helps brands create formats and ideas reaching beyond traditional advertising. Both companies are part of NENT Group (Nice One as a fully owned subsidiary) but currently operate independently.

The new company SplayOne will focus on creating branded digital content that helps advertisers engage audiences on a wide range of platforms. The company will have a total of 116 employees in Denmark, Finland, Norway and Sweden, and will be fully owned by NENT Group. SplayOne will be part of NENT Studios, which spans 32 companies in 17 countries.

Vigor Sörman, founder and current CEO of Splay, will be CEO of SplayOne. Anna Hammerlid Tollesson, currently CEO of Nice One, will continue as CEO of SplayOne Sweden. CEO of SplayOne Norway will be Christina Parker, in Denmark it will be Adrian Langer and Stina Varsikko will be responsible for the Finnish business. The local management will consist of people from both former companies. 

Anders Jensen, NENT Group President and CEO: “Every day, Splay and Nice One help companies develop and enhance their brands by creating engaging content for millennial viewers across a range of platforms. Bringing together these talented storytellers as SplayOne will give the new company a unique position in the Nordic branded content market.”

Morten Mogensen, CEO of NENT Studios: “NENT Studios comprises some of the most highly regarded and awarded production companies in the industry, and we are delighted to welcome yet another amazing storyteller to the family with SplayOne. Splay and Nice One are a perfect match; both are experts within the growing field of branded entertainment, and with this merger we will bring even greater stories to our customers.”

Vigor Sörman, CEO of SplayOne: “Successful content marketing is all about entertaining stories and smart distribution. SplayOne stands out in both areas and will enable brands to cut through the noise in an effective and relevant way. We’re building a Nordic powerhouse in branded entertainment.”

Further details of SplayOne’s brand, organization and strategy will be presented in early autumn.