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Henrik Asmussen takes over as Splay One CEO; Victor Ljungberg becomes strategic advisor

Press release   •   Sep 10, 2020 12:00 CEST

Victor Ljungberg (left) becomes strategic advisor while Henrik Asmussen takes over as CEO of Splay One

With Splay One looking to welcome a new owner this autumn, Victor Ljungberg has decided to step down as CEO. Victor will now take on the role of strategic advisor to the company and focus on Splay One’s strategic development. Henrik Asmussen, previously vice-CEO and CFO at Splay One, will take over as the company’s CEO with immediate effect.


Splay One, a NENT Studios company, is the leading Nordic player in Influencer Marketing, Branded Content and Brand Safe Video Advertising. Known historically as one of the first influencer companies, Splay One has delivered strong growth in recent years and has evolved its business model into a broader digital marketing offering. As previously announced, NENT Studios is being reorganised to focus on scripted drama productions, which means that Splay One is now entering a new era and aims to have a new owner on board possibly as soon as this autumn.

Victor Ljungberg has been part of the company since it started, and over the past seven years he has built up Splay One’s sales, established its agency activities and most recently focused on strategy and business development. Victor has now decided to step down as CEO to become a strategic advisor to the company.

Victor Ljungberg: “During my time at Splay One, the company has gone from a basement start-up to a Nordic leader in Influencer Marketing, Branded Content and Brand Safe Video Advertising. The new owner can look forward to a very interesting journey. I will now focus on Splay One’s strategic development. Henrik Asmussen has been a brilliant sparring partner and he is just the right person to lead the company forward.”

Henrik Asmussen previously held positions at NENT Studios and MTG’s strategy department. He joined Splay One two years ago and during this time has been the company’s vice-CEO and CFO.

Henrik Asmussen: “I’ve had the chance to get to know the company and its continuous development at first hand. Together with Victor and everybody at Splay One, we have built a strong Nordic company that has a great opportunity to continue transforming the media market.”

As a result of Henrik Asmussen’s new role as CEO, Martin Sadik, previously Nordic Head of Finance at Splay One, will take over as the company’s CFO.

Splay One has more than 105 employees in four countries and delivered revenues of more than SEK 250 million in its latest annual report. The company’s focus has been Online Video Marketing, mainly Branded Entertainment – a new type of video marketing on viewers’ terms. Today Splay One works with some of the biggest brands in the Nordic region, such as Arla, Rema1000, DR, ACO and more.

About Nordic Entertainment Group: 

Nordic Entertainment Group AB (publ) (NENT Group) is the Nordic region’s leading entertainment provider. We entertain millions of people every day with our streaming services, TV channels and radio stations, and our production companies create content that is experienced around the world. We make life more entertaining by telling stories, touching lives and expanding worlds – from live sports, movies and series to music and original shows. Headquartered in Stockholm, NENT Group is listed on Nasdaq Stockholm (‘NENT A’ and ‘NENT B’).

Our studio business, NENT Studios, is behind acclaimed works in multiple genres ranging from factual, documentary and reality to game shows, lifestyle and drama. A total of 32 different companies in 17 countries make up the studios division. The local presence means that we work with some of the most talented and creative people in each of our markets. This content is then available on our own channels and platforms, and also sold to other entertainment providers in over 240 territories worldwide.

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