Valtteri Bottas – new NOCCO-ambassador

NOCCO Finland and renowned professional driver Valtteri Bottas have agreed on a long-term partnership.

– This partnership is unique. Valtteri Bottas is Finland’s largest individual brand. As such, this partnership will be NOCCO Finland’s greatest single brand ambassador partnership to date, Johanna Hermans, Marketing Manager at NOCCO Finland, says.

Valtteri Bottas and NOCCO Finland enter a long-term partnership including various market activations such as campaigns, both in-person, digital, in-store, and outdoor, planned in the near future.

Bottas, who has been a professional driver in the world’s most competitive racing league for the past decade, describes the partnership with NOCCO as a natural fit.

– NOCCO has been part of my daily routine for a long time. As a brand, NOCCO represents values that I stand behind: among other things, a sporty and active lifestyle, as well as improving oneself and always striving for better performance. It's been great to plan things together and I'm happy that we can finally announce our partnership, he says.

Bottas’ agent Ville Ahtiainen gives his perspective on the new partnership:

– We have been keeping an eye on suitable partnerships for Valtteri for some time, and when the conversation with NOCCO started, we immediately felt that this could be a great combination. NOCCO’s well-established, innovative, and sporty image gives an opportunity for a high-class partnership, which complements Valtteri's existing partner portfolio.

NOCCO launched in Finland in 2015 as the first functional drink, and quickly claimed a top position on the Finnish market. The brand releases various innovative products and flavors every year and has since the beginning supported a wide variety of high-level competitions, athletes and role models, making sure to inspire an active lifestyle.

– Valtteri's sporty and at the same time playful personal brand is a great fit for NOCCO. This partnership complements our already successful presence in Finland perfectly.

– Valtteri, with his personal brand as an athlete, his reach and his audience on social media, will help increase the recognition and strengthen the image of NOCCO even more. I am looking forward to seeing what we can achieve through this collaboration, Hermans says.

The partnership between NOCCO and Valtteri Bottas starts on August 30^th. The first steps of the nationwide campaigns will shortly be visible, and moving forward, NOCCO fans are encouraged to stay updated on the brand’s and Bottas’ social media – to not miss out on the invitation to a future joint event.