Swedish Anamma Plant Based Vegan Meat Substitutes takes on the China market

November 6, 2021. The Swedish vegan plant-based brand Anamma today launched into the Chinese market at the fourth China International Import Exhibition in Shanghai China.

An event took place at the Nordic Hub Pavillion and was attended by Jakob Holthuis, Vice Consul General of Sweden In Shanghai.

Anamma will be distributed in China by Scandic Foods Asia over a network of 200 regional distributors with a focus on the retail market.

“We think the Chinese market starts to be ready for a plant-based meat alternative following Oatly’s success with their Oatmilk products”, says Ms. Chelsea Li, CEO of Scandic Foods Asia.

Today, China consumes 28% of the world's meat, including half of all pork. China's market for plant-based meat substitutes was estimated at $910 million in 2018—compared with $684 million in the U.S.—and is projected to grow 20% to 25% annually.

“Awareness about sustainability is not yet on a European level but start to emerge among young consumers. China on the other hand has a high awareness of the health benefits of low meat consumption and the Buddhist tradition is to refrain from eating meat. There is also a tradition of meat replacements based on soya, taro, and tofu, Says Mr. Per Linden, Chairman of the Swedish Chamber of Commerce Chapter in Shanghai.

in the 1960s, the average Chinese person consumed less than 5 kg of meat annually, consumption rose to 20 kg per capita by the late 1980s and has now reached 63 kg. Swedes are eating an average of 83.5 kg of meat per person per year, while the US consumes 99 kg per capita and year.

China has already pledged to see carbon emissions peak by 2030 and make the world’s worst polluter carbon-neutral by 2060.

As livestock farming produces 20% to 50% of all man-made greenhouse gases, finding alternative protein sources is crucial to meeting these targets. Halving China’s animal-agriculture sector could result in a 1 billion metric-ton reduction of CO2 emissions reported Time Magazine in a recent article.

Anamma

Anamma has always been ahead of its time, before the word “vegan” were in people’s mouth, Anamma was already on his journey towards a greener world. There has always existed vegan, plant-based food, but not delicious and easy, but Anamma went all in to make delicious and easy vegan food for all people, vegan and non-vegan. And you can be assured that all products are 100% vegan.

Anamma product oriduce just 1o-20% Carbon emission compared to corresponding meat product.

According to UN Paris Climate Agreement, the input of greenhouse emission have to decrease by half by 2030 to have a more sustainable world and decrease global warming. That’s why Anamma wants to encourage people towards more climate-smart food and open their eyes to vegan cuisines so that together we can make our world greener and help our coming generation to have a better life. Every Anamma meal has a positive impact on our planet and environment. Every product has less carbon dioxide impact than non-vegan food, furthermore, we are always working towards a less impact our packages have on the climate.

Scandic Foods Asia

Scandic Foods Asia has been importing Nordic Food Products to China for over 10 years and cooperates with most of Sweden's larger food producers as well as craft producers, including Orkla, Findus, Spendrups, Ostkompaniet, Saturnus, Normarkens Distillery, the uncharted brewing Company, Tevsjö Destilleri, etc.

Nordic Hub China

Nordic Hub China is a market entry platform for consumer and lifestyle products from the five Nordic countries. Over the years we have built a wide network in northern Europe with large producers as well as craft and luxury product designers, supported by government export promotion organizations.

With the resources of our import company, Scandic Foods Asia, which import and distribute via over 200 distributors in every Chinese province, today Nordic Hub has introduced over 1000 products from over 60 brands to the China market.

Nordic Hub China now operates a 600 sqm showroom with Nordic Lifestyle and design alongside F&B products in Shanghai, Jinan, Harbin, Nanjing, and Hangzhou. Xi’an, Wuhan, and Tianjin coming up soon.