Press release -
Design with a story.
In this new book project, Offecct collaborates with a number of renowned creatives, like design writer Petter Eklund, photographer Björn Ceder, Ivan Brodey and creative director Henrik Nygren. The film that accompanies the book is made by the documentary filmmaker Carl Javér.
“We want to create a cohesive story about our unique collaborations with world-leading designers and provide an in-depth experience of our products. In a way it´s a kind of missionary, to spread knowledge and understanding about the work behind great design. When fairs and other meetings are canclled, we find other ways”, says Maria Olofsson Karemyr, Brand Manager at Offecct.
The book that is now being published is about the Swedish designer Matti Klenell. His collaboration with Offecct started in connection to the renovation of Nationalmuseum in Stockholm in the mid- 2010s. The result was the sofa system Font, launched in 2018 and now extra relevant with several freshly designed modules. In the book and in Carl Javer´s accompanying film, the audience is invited behind the scenes where they get to meet Klenell and Offecct in the midst of the work process.
Klenell’s design always has an apparent ease. Petter Eklund writes: “most things seem to have come about out of curiosity. Things are created, as if unsought for”. At the same time, there is a critical eye, not least when it comes to quality awareness and the designer’s responsibility to contribute to a sustainable society.
Order your copy of the book here: Offecct-marketing@flokk.com
DesignerMatti Klenell (born 1972) has received the EDIDA Swedish Design Award four times, and several of his designs are represented in museums in Sweden and abroad. He graduated in Interior Architecture from Konstfack – University of Arts, Crafts and Design in Stockholm in 1999, and founded his studio in 2000. Klenell moves with ease between handicraft and industrial design. He has created art glass as well as designing furniture and lamps for mass production for companies such as Fontana Arte and Iittala. Klenell is known in the Swedish design community as a facilitator and has been responsible for the Form programme at Beckmans College of Design in Stockholm, as well as design projects between Sweden and Taiwan. In 2015 Klenell was given the honourable task of overseeing aspects of the new interior for Nationalmuseum in Stockholm.
Facts
Offect+ Matti Klenell
Publisher: Offecct
Text: Petter Eklund
Photo products: Björn Ceder
Photo Studio: Ivan Brodey
Form: Henrik Nygren
Film: Carl Javér.
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Offecct AB headquarters and production in Tibro, Sweden. The company was founded in 1990 by Kurt Tingdal and Anders Englund. The group has a sales of SEK 180 million. The business is run in own premises which have a total area of around 20 000 m2. The company has showrooms in Stockholm, Gothenburg and Tibro (SE), Oslo (NO), Copenhagen (DK), London (UK), Amsterdam and Rotterdam (NL), Düsseldorf and Munich (DE), Milan (IT), New York (US) and Singapore (SG). Offecct is since 2017 a part of the Flokk - the market leader in the design, development and production of workplace furniture in Europe.
For more information, please contact:
Press support, images and corporate: Sara Gyllestrand, +46 (0)70 87 20 215, sara.gyllestrand@flokk.com
