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Offecct News 2018 Dune by Front
Offecct News 2018 Dune by Front

Press release -

​Dune - a hot spot for charging and co-working by Front for Offecct.

Dune, designed by pioneering Swedish design studio Front, offers an exciting new response to the constantly changing needs of our work places and public spaces. Dune has been developed for the spheres where the need for informal meetings intersects with the demand for relaxed seating.

Dune garnered considerable attention as a prototype under development in Offecct Lab when it was exhibited at the Salone del Mobile in Milan in 2017. Dune is now being launched as a novelty at the Stockholm Furniture & Light Fair in February 2018.

– We are really satisfied with the lightness of Dune, says designers Anna Lindgren and Sofia Lagerkvist, the members of Front. This is, after all, a large piece of furniture that easily can seat up to eight people.

Despite being so delicate, Dune stands firmly on the ground. Its legs not only support the asymmetrical seat, they also rise above it to hold four table tops that can be equipped with the latest generation usb-sockets. The ottoman offers users a “touch down” with high comfort with possibilities to interaction, face to face and digital.

– Dune is an oasis that comes to life when used, says Anders Englund, Design Manager at Offecct, answering his own rhetorical question what this new furniture typology from Offecct is.

Bio FrontFront’s design often communicates a narrative to the user, a narrative about the production process and the materials specific qualities. Front consists of Sofia Lagerkvist and Anna Lindgren who all met while studying at Konstfack in Stockholm. They did their first project together during Stockholm Furniture Fair in 2003 and started their own design studio after graduation. Front’s design often communicates a narrative to the user, a narrative about the production process and the materials specific qualities. Front has with its progressive design contributed to radically change the classic image of Swedish design and was awarded the world’s biggest design award (based on the amount of money), the Torsten and Wanja Söderbergs award in 2010. Front is constantly featured in international design media and their work has been exhibited at institutions such as MoMA in New York, Centre Pompidou in Paris and Victoria & Albert Museum in London.

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Offecct AB is a entrepreneur- led company with its headquarters and production in Tibro, Sweden. The company was founded in 1990 by Kurt Tingdal (CEO) and Anders Englund (Design Manager). They are both still actively involved in the company. The group has 75 employees and sales of SEK 180 million. The business is run in own premises which have a total area of around 20 000 m 2. The company has showrooms in Stockholm, Gothenburg and Tibro (SE), Oslo (NO), Copenhagen (DK), London (UK), Rotterdam (NL) and Milan (IT). Offecct is since 2017 a part of the Flokk Group - the market leader in the design, development and production of workplace furniture in Europe. Read more on flokk.com 

For more information, please contact:
PR manager Katarina Fellbrant, +46(0)709 99 77 71, katarina.fellbrant@offecct.se
Press support and images: Linn Engelmark, +46 (0)70 87 20 215, linn.engelmark@offecct.se

Contacts

Maria Olofsson Karemyr

Maria Olofsson Karemyr

Press contact Brand Manager +46 701 49 10 81

The Offecct collection enable the creation of interiors that stimulate creativity and communication between people.

As Offecct is a design company, the highest level of design in every detail is the basis of our operation. To us it´s not enough to launch another chair or sofa into the market. We want to add other qualities in addition to aesthetics with every new product that we releases. This ambition is the core of the Offecct Lifecircle philosophy.

BETTER MEETINGS, A BETTER WORLD
Our passion lies in developing design for meetings between people. Our craftsmen and women, raised in a strong local furniture-making tradition, collaborate with leading international designers to create solutions that inspire creative discussions and stimulate the sharing of thoughts and ideas.

We are also convinced that we can and must have a positive impact on the world around us. This is why it is only natural for us to be sustainable in everything we do – environmentally, socially and financially. We call our philosophy Offecct Lifecircle.

OFFECCT AB
Skövdevägen
543 21 Tibro
Sweden