Press release -
Hanger designed by Neri&Hu
The concept for Neri & Hu’s Hanger is to create a new kind of furniture for people who like to hang their garments and accessories out in the open in a room, in plain sight, rather than concealed in a closet or wardrobe. It is a sign of respect for the garments, but also motivated by hygienic reasons — to air the garments out after a day’s wear in, for example, a hotel room.
“We are always interested in seemingly mundane and anonymous everyday objects,” says Lyndon Neri of Neri & Hu. “This hanger represents an object that is neglected and ignored in domestic and office environments — not glorified at all but in fact among the most important. It doesn’t crave attention but adorns grace, beauty and usefulness to the household.”
“It’s actually a very exclusive hanger that becomes almost like a sculpture in the room — adding another value but also fulfilling a clear function in a workplace, a hotel room or a domestic environment,” says Anders Englund, Design Manager at Offecct.
Our Lifecircle philosophy is reflected in the hanger’s base, made of recycled stone or concrete, with a frame of metal. “We very much respect the Offecct brand values, which stand for simplicity and a strong sense for the contemporary communal meeting place—and not least for progressive Lifecircle ideas,” says Lyndon Neri. “We think that the Hanger stands for all these values.”
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Offecct AB is a Swedish entrepreneur-led company with its headquarters and production in Tibro, Sweden. The company was founded in 1990 by Kurt Tingdal (CEO) and Anders Englund (Design Manager). They are both still actively involved in the company. The Group has 80 employees and had sales of SEK 150 million. Half of sales comprise exports to more than 50 countries. Our business is run in our own premises which have a total area of around 20,000 m2. The company has showrooms in Stockholm, Gothenburg and Tibro (Sweden), Oslo (Norway) and Milan (Italy).
For more information, please contact:
PR manager Maria Ragnarsson, +46(0)70-585 27 82, maria.ragnarsson@offecct.se
PR support & images Sanna Rosell, +46 (0)70-872 02 15, sanna.rosell@offecct.se
