Press release -
Phoenix chair designed by Luca Nichetto
Luca Nichetto’s new chair Phoenix luminously represents the Lifecircle philosophy that is the soul of Offecct. Every detail of the chair is carefully conceived, thought through, purposefully designed and crafted for a long, sustainable and flexible life cycle. The fruit of this development process is a chair of original elegance and contemporary timelessness.
The look of Phoenix is derived from a recycled aluminum frame with a trademark Y-shaped base. The upholstered parts can be easily removed and replaced when needed — or when the client wants a new color or material for novel functions and/or styles. The result is a brand new chair whose used parts are recycled. This perpetual life cycle inspired the name for Phoenix — the bird in antique mythology that keeps rising from its own ashes.
“I think the Phoenix is a fine manifesto product for the ambitious Lifecircle ideas we share with Offecct,” says Luca Nichetto. “What I really like is that the idea is based on the extremely strong and flexible structure — that the structure is also the form, almost like a Totem pole. The original idea comes from the Y-shape in the rope or chain in a children’s swing. Without the legs, the chair is actually like a swing.”
“This structure allows maximum flexibility from the beginning,” Nichetto adds. “To me, it’s a perfect example of what design is all about — working in collaboration with the industry.”
Phoenix comes with four different leg bases. The frame is available in a wide range of colors and different finishes. The exchangeable wooden upholstered sections are available in a broad spectrum of materials and colors. “This gives the chair unlimited customizing options, not just from the beginning but during its entire life cycle,” says Luca Nichetto. “Yet another quality is its excellent ergonomics. I think it’s the most ergonomic chair I’ve designed so far — extremely comfortable to sit in. You really feel embraced by it.”
In an early phase of development, Offecct and Luca Nichetto considered the option of constructing the frame out of wood, before settling on recycled aluminum. “It’s actually one of the most environmentally sustainable materials available for this purpose,” says Anders Englund, Design Manager at Offecct. “Virgin aluminum is strenuous on the environment, but once it is into its life cycle, its upcycling values are very good, with superior durability.”
“Another exciting quality of the chair is that the four different leg bases target different markets, from heavy contract to domestic,” Englund adds. “This maximum flexibility is a very important part of our Lifecircle philosophy.”
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Offecct AB is a Swedish entrepreneur-led company with its headquarters and production in Tibro, Sweden. The company was founded in 1990 by Kurt Tingdal (CEO) and Anders Englund (Design Manager). They are both still actively involved in the company. The Group has 80 employees and had sales of SEK 150 million. Half of sales comprise exports to more than 50 countries. Our business is run in our own premises which have a total area of around 20,000 m2. The company has showrooms in Stockholm, Gothenburg and Tibro (Sweden), Oslo (Norway) and Milan (Italy).
For more information, please contact:
PR manager Maria Ragnarsson, +46(0)70-585 27 82, maria.ragnarsson@offecct.se
PR support & images Sanna Rosell, +46 (0)70-872 02 15, sanna.rosell@offecct.se
