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Ojity develops brand strategy and identity for Horse Powertrain, Geely and Renault's newly formed global engine company.
When Renault Group and Geely Holding decided to jointly create Horse Powertrain, one of the industry's largest companies with the mission to develop tomorrow's engines and drivetrains, the task of creating the global brand platform went to the brand agency Ojity from Gothenburg.
In an extremely fast-changing industry, Renault and Geely are now, together with the energy company Aramco, a new co-owner, charting the path for the future of mobility. Horse Powertrain, headquartered in London, is a group of companies with 19,000 employees, 17 factories and 5 R&D centers on 3 continents, including what was formerly Volvo Cars' engine operations.
"It's an exciting challenge to find the right balance between so many different cultures, an industry in the midst of an enormous shift, and a company with both the will and the muscle to drive real change on a global scale," says Viktor Ehrenberg, Creative Director at Ojity.
"Ojity has been our global partner from day one. From market analysis, brand audits, involvement of our management teams and balancing requests from different regions – to developing a new future-oriented strategy and identity. It's a close collaboration that has helped lay the foundation for us to take a visionary leadership role in the industry," says Helene Carlson, Chief Communications Officer, Horse Powertrain.
The ongoing assignment includes developing a brand strategy and updated identity with the goal of taking a strong position on a global playing field where innovation and the fight against global warming are important components. Ojity also develops brand architecture, product positioning and communication platforms for Horse Powertrain.
Ojity has previously worked in the mobility industry with, among others, Autoliv, Geely Holding, Volvo Group, Lynk & Co and Zeekr Technology.
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For further information about Horse Powertrain Ltd
Helene Carlsson, Chief Communications Officer, Horse Powertrain
+46 765 25 84 93, helene.carlson@horse-powertrain.com
For further information about Ojity
Viktor Ehrenberg: Creative Director & Partner
+46 70 799 86 99, viktor.ehrenberg@ojity.com
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Team Ojity
Viktor Ehrenberg, Creative Director
Emma Still, Project Director
Martin Svensson, Brand Strategist
Johan Gromark, Brand Strategist
Dan Bunnskog, Design Director
Gudbjörn Valgeirsson, Design Director
Sara Persson, Copy
About Ojity
Ojity is an internationally active brand agency with its head office in Gothenburg, Sweden. We help businesses and brands identify opportunities, create new strategic narratives, and build brands that drive change.
ojity.com
About Horse Powertrain
Horse Powertrain is a new global leader in hybrid powertrains. Horse Powertrain operates 17 factories and 5 R&D centers globally, delivering solutions to Renault Group, Geely Auto, Volvo Cars, Proton, Nissan, and Mitsubishi Motors Corporation, among others. Headquartered in London, UK, Horse Powertrain employs 19,000 people globally.
horse-powertrain.com
