A Cowboy Approach for Hyper Growth - Omniarch Learning & Knowledge

Omniarch Learning & Knowledge är för dig som vill förnya dina perspektiv på e-handel och för dig som vill fylla på din kunskapsbank med insikter och inspiration om e-handel. Idag; en artikel på engelska om vikten av att anamma ett cowboy mindset i relation till ad spend inom performance marketing.

Utdrag nedan ur fulltext-artikeln på omniarch.se

"The nature of Performance marketing is that you can spend an unlimited budget provided the spend yields a decent return. This is easy, in theory."

"As an ambitious growth company your strategy needs to be highly opportunistic, manifesting at its clearest within your performance marketing approach; constantly spending to keep the engines running, right on the brink of what you can afford, fuelling your business with revenues which in turn enables you to bring in further revenue and so forth."

"To thrive in a hyper growth company with a highly opportunistic performance marketing approach, one needs to adopt the cowboy mindset, to live it and to anchor it, ensuring that the whole business is along for the ride. This will shield the organization from becoming overly administrative, keeping unnecessary friction at bay and accepting the ups and downs whilst holding a steady gaze on the horizon."

På omniarch.se kan du läsa hela artikeln (på engelska):
A Cowboy Approach for Hyper Growth