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What does it take to launch products and services in multiple markets simultaneously? How do you find the right customers and tune your messages? How can you use digital media and e-commerce to best advantage?
To answer some of these questions, we’ve chosen three young, fast-growing Swedish companies that have successfully established their brands and their markets far and wide.
Lesley Pennington is the founder and CEO of www.bemz.com. Bemz designs and produces exclusive covers for IKEA sofas and chairs, and sells them on the internet to customers in 35 countries worldwide.
Ludvig Scheja is the creative director at www.triwa.com, a watch company that is deadly serious about being playful and unpretentious. And selling well everywhere.
Joakim Karlsson is a regional sales manager for Tobii Technology (www.tobii.com), world-leading in eye tracking and eye control devices that can be used in market research, industrial integration, alternative communication, and more.
We invite you to open their websites and open your minds a bit. And please join us on Tuesday, May 17 to hear these stars talk about what they’ve learned about going global. Gain unique insights from their success!
RSVP: susanna.idman@mecglobal.com
We help international brands tell their stories and succeed across borders.
Open is a brand and communications agency that focuses on complex international projects with the aim to be a strategic partner in growing brands and businesses across borders.
We combine insightful strategic thinking, Scandinavian design and emotional storytelling to activate brand experiences across a range of channels. As part of Digitalist Group we have a broad range of tools.