Open teams up with Infront to challenge conventional thinking in financial services sector

News   •   Apr 21, 2020 11:44 CEST

We are delighted that Infront, a leading European provider of market data and solutions for financial professionals, has chosen to work with Open. The work covers everything from creating a new brand platform and creative concept to brand activation activities (internal and external) that help strengthen and unify the company following a recent merger with vwd of Germany

Happy Holidays from Open Communications

News   •   Dec 27, 2019 19:12 CET

Feeling grateful for all the good received during the year. One thing that running an international agency has taught us is to embrace differences all around the world. Whatever your holiday tradition (if it's even your holiday) we wanted to take this opportunity to send a big thanks to our friends, customers, partners and family for all the fantastic support and feedback during 2019.

Supporting Sandvik to launch a new coiled tubing service in China

News   •   Dec 10, 2019 18:13 CET

28 days. Not exactly Amazon shipping times. But when you’re delivering tons of stainless steel coiled tube products across China and the Asia Pacific region, it’s pretty fast. At least compared to waiting four to six months for longer length reels to arrive from abroad. Thrilled to help Sandvik launch this new service in the region with a host of digital tools – and now very successful sales!

Targeting CFOs and CTOs with a digital campaign featuring sharks

News   •   Nov 12, 2019 06:56 CET

Many companies today are under-licensed on their software and risk paying hefty fines to the big vendors. But top execs are not always aware of the problem. Together with Snow Software, providers of tools to track usage, we developed a LinkedIn and Facebook campaign to call attention to the problem. The aim was to capture the hearts and minds of hard-to-reach CFOs and CTOs – and generating leads.

Turning trade shows into buzzy brand experiences

News   •   Sep 30, 2019 09:33 CEST

With B2B companies spending roughly one-fifth of their marketing budgets on trade shows, the value of these venues is sometimes questioned. Yet many brands still find significant value in the deeper customer engagement they offer. Together with Sandvik, we turned a key industry trade show into an interactive brand experience.

Summer greetings from all of us at Open

News   •   Jul 12, 2019 15:18 CEST

Big thanks to all our clients and our staff for a fantastic spring season. Now it's time to grab a cold drink in the sun, find a good book and recharge the batteries. See you soon in early August.

Move from promotion to emotion and win big

News   •   Feb 18, 2019 11:27 CET

Emotions matter. Especially in B2B marketing. That applies to your selection of visual imagery for social media, ads, trade shows and more. Used effectively, high-impact images can grab attention, build your brand, differentiate your offering and drive sales, according to research from Google, CEB and Harvard.

Ten tips for choosing an English-language copywriter

News   •   Jan 25, 2019 14:45 CET

If you work internationally, you may have already solved many of your English communication needs. Perhaps you’ve got a writer or international agency that knows your business and tone of voice. Or you get by with translations. If so, great. However, if you have a sneaking feeling that your English content could be sharper and tighter and you need a writer, you may find these 10 tips useful.

Happy Holidays from Open Communications

News   •   Dec 28, 2018 16:14 CET

As the year draws to a close, we wanted to take a moment to reflect on everything we have to be grateful for and thank our friends, families and colleagues around the world for a fantastic 2018. We greatly appreciate all the positive feedback, support and good vibe you give us. To each and every one, have a well deserved, relaxing and joyous holiday season.

Who says sales tools can’t be inspiring?

News   •   Dec 03, 2018 19:31 CET

Today’s sales teams need inspirational tools that simplify and dramatize the benefits of their products and services. It’s all about creating emotional pull with engaging storytelling and tools that inspire new possibilities. With this in mind, Open teamed up with Iggesund Paperboard of Sweden to launch new experiential sales tools for the cosmetics industry for its flagship Invercote® product.

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David is an ex-pat American who founded Open Communications in 2000 to support consumer brands like H&M, Ericsson,... Show more

Gunilla is responsible for overall management of Open as well as strategic branding and marketing communication work with key... Show more

About Open Communications AB

We help Scandinavian brands tell their stories and succeed across borders.

Open is an independent brand communications agency that focuses on complex international projects and works primarily in English.

We combine insightful strategic thinking, Scandinavian design and emotional storytelling to activate brand experiences across a range of channels.

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