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Lina Mehlqvist, Habia Cables Marketing Manager, says the campaign exceeded goals

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Lina Mehlqvist, Habia Cables Marketing Manager, says the campaign exceeded goals

“We were overwhelmed by the positive response,” says Lina Mehlqvist, Habia Cables Marketing Manager, who teamed up with Open to launch a “sweet campaign” with chewy candy to mark its 75th Anniversary. Customers were encouraged to customize “sweets” orders, just as they do with their own customized cables.
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  • By: Lina Mehlqvist
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David Gray

David Gray

Press contact Founder and Creative Director +46 8 313 620
Gunilla Lundström

Gunilla Lundström

Press contact Business Director / Head of Open CEO, Account Director and Managing Partner + 46 70 29 27 114

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We help international brands tell their stories and succeed across borders.

Open is a brand and communications agency that focuses on complex international projects with the aim to be a strategic partner in growing brands and businesses across borders.

We combine insightful strategic thinking, Scandinavian design and emotional storytelling to activate brand experiences across a range of channels. As part of Digitalist Group we have a broad range of tools.

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