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Lina Mehlqvist, Habia Cables Marketing Manager, says the campaign exceeded goals
“We were overwhelmed by the positive response,” says Lina Mehlqvist, Habia Cables Marketing Manager, who teamed up with Open to launch a “sweet campaign” with chewy candy to mark its 75th Anniversary. Customers were encouraged to customize “sweets” orders, just as they do with their own customized cables.
Lina Mehlqvist
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