Image - 28 March 2017

Lina Mehlqvist, Habia Cables Marketing Manager, says the campaign exceeded goals

“We were overwhelmed by the positive response,” says Lina Mehlqvist, Habia Cables Marketing Manager, who teamed up with Open to launch a “sweet campaign” with chewy candy to mark its 75th Anniversary. Customers were encouraged to customize “sweets” orders, just as they do with their own customized cables.

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By:: Lina Mehlqvist
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David Gray

Press contact Founder and Creative Director david@open.se +46 8 313 620

Gunilla Lundström

Press contact Business Director / Head of Open CEO, Account Director and Managing Partner gunilla@open.se + 46 70 29 27 114

Open turns candy cables into a sweet global campaign for Habia Cable.

To mark its 75th Anniversary, Habia Cable, a leading global supplier of customized cables, turned to Open Communications to find a way to strengthen relationships with loyal customers. Inspired by Habia's colorful cables, which look much like chewy candy, the Open team developed a direct marketing activity that encourage customers to co-create their own favorite sweets. The results were amazing!

Summer greetings from Open. We are closed right now but reopen for business on Monday, July 31st.

25 July 2017 19:43

Hello summer! Hello new global brands! Thanks for a record first half of 2017.

Summer greetings from Open! We want to thank both new and old customers alike for making the first half of 2017 a record and exciting run. We feel privileged to work with such an ambitious group of global brands together with a team of talented, fun and highly motivated Openers. We're closing our office in late July, but reopen Monday, July 31st. See you soon and have a fabulous summer vacation!