Unexpected licensing costs lurking below

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Unexpected licensing costs lurking below

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David Gray

David Gray

Press contact Founder and Creative Director +46 8 313 620
Gunilla Lundström

Gunilla Lundström

Press contact CEO & Partner CEO, Account Director and Managing Partner + 46 70 29 27 114

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The shark tank – an apt metaphor for the dangers of unexpected licensing costs

Targeting CFOs and CTOs with a digital campaign featuring sharks

Many companies today are under-licensed on their software and risk paying hefty fines to the big vendors. But top execs are not always aware of the problem. Together with Snow Software, providers of tools to track usage, we developed a LinkedIn and Facebook campaign to call attention to the problem. The aim was to capture the hearts and minds of hard-to-reach CFOs and CTOs – and generating leads.

We help Scandinavian brands tell their stories and succeed across borders.

Open is an independent brand communications agency that focuses on complex international projects and works primarily in English.

We combine insightful strategic thinking, Scandinavian design and emotional storytelling to activate brand experiences across a range of channels.

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114 46 Stockholm
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