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Swiss Marketers Journey to Sweden to Explore Scandinavian Digital Success

“Swedish web know-how and increasingly innovative use of digital platforms are fast rivaling Sweden’s well-established reputation for design. Our visit seeks to get a flavor of how our Swedish counterparts are using digital tools to reach new audiences,” says Dr. Daniel Hofer, president of the Swiss Chapter of the IAA.

“Both Sweden and Switzerland have small domestic markets that have been forced to reach out and become internationally focused for many years,” explains David Gray, CEO, Open Communications.

Discussion topics included how Swedes tend to be early adopters of new technologies, partly due to the high penetration of mobile broadband and the density of computers in homes, adds Gray.

The series of events that Open Communications helped organize in conjunction with the IAA, began with Swedish daily Dagens Nyheter, for a meeting with the paper’s head of international marketing. The tour continued with a visit to one of Sweden’s leading advertising agencies, Lowe Brindfors; an agency increasingly working with design and digital competencies.

The itinerary also included a presentation from Klaus Winell from Winell & Co, an agency that specializes in creating engaging and informative video content. The tour concluded with a wine and cheese reception hosted by Open in Stockholm’s Old Town, where the Swiss IAA members met key figures from the Stockholm business and communications scene.





Tell your story to the world – in English. Open Communications AB is a strategic communications agency that helps Scandinavian companies achieve their goals across borders. The company has a multicultural staff and works primarily in English. Founded in 2001, its clients now include H&M, Ericsson, Cavotec, IKEA, Skanska and Electrolux. Together with its partners, Open has won more than 100 international awards including Guldägg, a Silver CyberLion, Epica and Clio.


David Gray

David Gray

Press contact Founder and Creative Director +46 8 313 620
Gunilla Lundström

Gunilla Lundström

Press contact Business Director / Head of Open CEO, Account Director and Managing Partner + 46 70 29 27 114

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We help international brands tell their stories and succeed across borders.

Open is a brand and communications agency that focuses on complex international projects with the aim to be a strategic partner in growing brands and businesses across borders.

We combine insightful strategic thinking, Scandinavian design and emotional storytelling to activate brand experiences across a range of channels. As part of Digitalist Group we have a broad range of tools.

Open Communications AB

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