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Topics: Economy, Finance

  • Open teams up with Infront to challenge conventional thinking in financial services sector

    Open teams up with Infront to challenge conventional thinking in financial services sector

    We are delighted that Infront, a leading European provider of market data and solutions for financial professionals, has chosen to work with Open. The work covers everything from creating a new brand platform and creative concept to brand activation activities (internal and external) that help strengthen and unify the company following a recent merger with vwd of Germany

  • The shark tank – an apt metaphor for the dangers of unexpected licensing costs

    Targeting CFOs and CTOs with a digital campaign featuring sharks

    Many companies today are under-licensed on their software and risk paying hefty fines to the big vendors. But top execs are not always aware of the problem. Together with Snow Software, providers of tools to track usage, we developed a LinkedIn and Facebook campaign to call attention to the problem. The aim was to capture the hearts and minds of hard-to-reach CFOs and CTOs – and generating leads.

  • Ten tips for choosing an English-language copywriter

    Ten tips for choosing an English-language copywriter

    If you work internationally, you may have already solved many of your English communication needs. Perhaps you’ve got a writer or international agency that knows your business and tone of voice. Or you get by with translations. If so, great. However, if you have a sneaking feeling that your English content could be sharper and tighter and you need a writer, you may find these 10 tips useful.