Proteinbolaget launches new e-commerce platform on Shopify Plus with Panagora

Proteinbolaget, a fast-growing multi-brand retailer of supplements, training gear, and energy drinks, has launched its new e-commerce platform on Shopify Plus. Together with Panagora, Emfas, and Ingrid, Proteinbolaget has completed a major replatforming project while also refreshing its digital identity.

After several years on its previous platform, Askås, Proteinbolaget had reached a point where its e-commerce infrastructure was limiting further growth. Significant time and resources were being spent on maintenance, bug fixes, and costly one-off integration projects, leaving less room for new features, marketing initiatives, and expansion.

The move to Shopify Plus gives Proteinbolaget a more flexible and scalable foundation for continued growth, with improved capabilities across performance, conversion optimization, marketing, and international expansion.

“Leaving our previous platform while simultaneously building an entirely new Proteinbolaget on Shopify Plus was a major project with many dependencies. Panagora has been a reliable and solution-oriented partner throughout the entire process, managing to make a complex project feel both structured and seamless. We are very happy with both the collaboration and the end result.”

Martin Jonsson, CEO, Proteinbolaget

Built around Proteinbolaget’s specific needs

A key part of the project was developing solutions to support the complexity of a growing multi-brand and multi-market business.

Among the solutions developed as part of the project are:

Flexible bundles with unlimited product options
Proteinbolaget can now let customers create their own product combinations across multiple slots in a single mixed case. The custom bundle solution goes beyond Shopify’s native variant model.

Scalable campaign and promotion tooling
Using Shopify Flow and a structured metaobject-based data model, products can automatically be merchandised during active campaigns. This allows Proteinbolaget’s team to launch and manage promotions without manually updating product data.

Market-specific deposit and pre-order logic
The new platform includes custom logic for deposits and pre-orders at both variant and bundle level. This enables Proteinbolaget to account for different market requirements and regulations, including those affecting energy drink products.

Rather than relying solely on off-the-shelf functionality, the new platform has been designed around Proteinbolaget’s specific business requirements — creating a technical foundation that can evolve as the company grows.

87.5% improvement in site speed performance

Alongside the replatforming, Proteinbolaget has also refreshed its digital identity and user experience. The new site combines a more modern visual expression with a strong focus on performance, conversion, and usability.

The launch has resulted in an 87.5% improvement in site speed performance, supporting a faster and more efficient customer experience.

The new Proteinbolaget site is now live on Shopify Plus at Proteinbolaget.se.