Pressmeddelande -
Swedish Pepins Group in Unique Crowdfunding Campaign - Increased Sales with 58% at a French Vineyard
Pepins, a Swedish crowdfunding business just finished an equity crowdfunding campaign for the vineyard Domaine d’Escapat. The campaign reached its maximum target and raised SEK 11 Million (approximately USD 1,3 Million), but the real value came with the attention from the campaign that resulted in a sales increase of 58%.
Bruno Ohlzon, the owner of Domaine d’Escapat, couldn’t believe his eyes when he saw how the orders came in and increased during and after the equity crowdfunding campaign at pepins.com. The campaign raised a total amount of SEK 11 Million backed by nearly 800 investors. Naturally, the crowd interested in becoming co-owners placed orders at the E-commerce site of Domaine d’Escapat. However, the great increase came when the fans of Bruno (former ice-hockey player) and the investors cheered out that they were now owners of a vineyard. This made the campaign go viral and the brand of Domaine d’Escapat was all of a sudden known by a large crowd. The result was an explosion of sales through the vineyard’s E-commerce site. A total sales increase of 58% (April-August YoY) was reached after the equity crowdfunding campaign.
- This is a really great example on how companies with highly engaging products can benefit from crowdfunding, says Oscar Watz, CMO at Pepins. We have seen similar effects earlier, though this result must be quite unique. The Escapat case is a perfect example of how crowdfundig strengthens a brand through its ambassadors and by people that believe in the company’s products, owners and ideas. Equity crowdfunding means that you not only add money and funding to a company. The greatest benefist is that you also add fans and loyal customers - The Power of Many.
- Equity crowdfunding must be taken to next level to work long-term. Our ambition is to lead this transition and set a new higher standard by combining Venture Capital best practices with the power of the crowd. All in a regulated and professional set-up, concludes Kent Söderström, responsible for Escapat’s crowdfunding round at Pepins.
For more information, please contact:
Kent Söderström, CEO Pepins, kent@pepins.com
Oscar Watz, CMO Pepins, oscar@pepins.com, +46-(0)73-687 63 00
Ämnen
- Finans
Kategorier
- equity crowdfunding
- finans
- finance
- sparande
- venture capital
- riskkapital
Pepins gives everyone the opportunity to invest into exciting growth businesses on the same terms as professional Venture Capital firms. We also give companies an efficient way to raise funds from thousands of investors, accelerate growth, engage with their community, create more jobs and make a difference. It’s simple, innovative, professional – and fun!
Pepins