Since its launch a few months ago, pCure has had steadily increased sales growth and interest. Pharem´s owners have therefore decided to place the brand, and IP, in its own company. The new company is in line with the ongoing strategy to simplify the interaction between different Pharem products. The strategy will open up for partners and investors with a specific interest in pCure.
In connection with the launch of the product pCure on the European market, a partnership with WaterAid is initiated. The purpose of the partnership is that the sales of the company's products will increase the access to clean water in the world's most vulnerable areas. For each product sold, an amount is donated to WaterAid's important work.
I samband med lansering av produkten pCure på den europeiska marknaden inleds ett partnerskap med WaterAid. Syftet med partnerskapet är att försäljningen av företagets produkter ska öka tillgången till rent vatten i världens mest utsatta områden. För varje såld produkt skänks ett belopp till WaterAids viktiga arbete.