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There's a Power Woman in Every Woman
There's a Power Woman in Every Woman
What is a Power Woman?
Company founder Anna Wretling often have to answer this exact question.
– The issue in Sweden is that we're caught up with achievements, that a PowerWoman has to accomplish something spectacular, but that's not what it's all about. It's not what you do – it's who you are, Anna says.
Anna often describes herself as someone who always goes against the grain, and that she named her company PowerWoman surprised no one.
– Power Woman is about being an independent woman, who stands up for what's hers. I want to spread this attitude through training and sportswear. For American women, this is already a lifestyle and their clothing reinforce who they already are.
For Anna Wretling, the PowerWoman expression has always been a founding principle. The fact that clothes would spread the message that women should be proud of themselves was more of a coincidence – and result of her own training.
Read the full article in english here:Ämnen
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