Pressmeddelande -
Pretopia Goes Europe
After a few years on the Swedish market, Pretopia now chooses to venture into Europe.
- This is an engagement that we really look forward to and believe in. We have seen that there is a need for our service in many European countries, says Jenny Olsson.
The platform, which was founded in 2019 with the vision of creating a place for suppliers and press to meet, has in recent years really established itself in the market. This means that Pretopia is now choosing to expand to other European countries.
- During these years, we have discovered that more and more foreign journalists have turned to us to find images for inspiration and news pages, and now we want to make our platform more user-friendly for them. Therefore, we have created an English version of the platform, says Jenny Olsson who is co-owner and CEO.
The investment should bring more foreign journalists to join, which in turn leads to Pretopia's customers reaching out to more countries. Pretopia also helps foreign companies that want to establish themselves in the Swedish market.
Pretopia is run by people with extensive experience in press and media, which also gave the idea for the platform.
- I have worked in the newspaper world for many years and I discovered that there was a lack of a good platform for suppliers and press to meet. At the same time that journalists look for press photos for editorial pages and often spend a lot of time searching, the suppliers also want to reach out with their products. Our vision was to create a user-friendly platform with good search functions and a large selection, and it seems to have paid off.
Within the company there are many soft values and skills and the customer register contains everything from large established companies to smaller, newly started brands.
- We are really passionate about strengthening brands and helping the people behind them to reach out with their products and strengthen their position in the market, concludes Jenny.
Pretopia is active in home & garden, food & beverage and fashion & beauty.
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