ChaseXL föreläser på Lunds Universitet

ChaseXL föreläser på kursen "Retailing and Distribution Channels" och ger en introduktion till inköp inom retail industrin. 

"The objective of the course is to make students familiar with the broad area of retail marketing, including how this sector differs from manufacturing and service industries. The specific nature of retailing will focus attention on understanding what marketing strategy means in a retail setting. The aim is also to provide a more macro focus, placing the retail organization in its distribution channel setting and also viewing other channels of distribution than retail stores. Main theoretical underpinnings in the area will be given attention as well as new developments, both theoretical and practical. The aim is thus for the students to gain theoretical understanding of the area coupled with an ability to analyze and solve practical problems related to retail and distribution channels"