JEFF PLANS TO OPEN 25 MR JEFF STORES IN MOROCCO. “THE UBER OF LAUNDRY” OFFERS A NEW APP THAT WILL WASH YOUR CLOTHES

The Spanish app company Jeff has announced its entry to the Moroccan market, offering a lucrative franchise model for laundry and dry-cleaning to local entrepreneurs, called Mr Jeff. After launching the successful concept in 40 countries, Morocco is now one of Mr Jeff’s most important regional markets with at least 25 stores to open in early 2020.

Mr Jeff offers online laundry services to clients, like the Uber app, who can use either the Mr Jeff app or the website to choose location, time and day of pick up. At the given time, a driver visits the customer’s house to pick up the items before returning them, cleaned and ironed, within 48 hours.

The franchise model has attracted a lot of attention in Morocco and Mr Jeff has received hundreds of applications. In a matter of weeks Jeff sold the first 25 Mr Jeff franchises in Casablanca, Tanger, Marrakech, Mohammedia, Rabat and Nador.

“One of the reasons why we have seen so much interest in Mr Jeff is because we offer the benefits of low investment fees and the prospect of owning a profitable business’’, said Mr Gómez. Jeff aims to sell more than 200 franchises by the end of the year in other parts of EMEA region.