Press release —
RLVNT and WHOOP enter distribution partnership across key European markets
RLVNT Distribution strengthens its position within connected health, sports and performance through a new distribution partnership with WHOOP, the human performance brand, covering the Nordics, Baltics, Benelux and France. The partnership will expand the retail presence of WHOOP across these markets and make the brand available to more consumers through selected retailers within the sports and consumer electronics channels.
WHOOP has established itself as one of the leading brands in personal health and performance technology. Through its wearable technology and membership-based platform, WHOOP helps you understand how daily choices like sleep, exercise, and alcohol affect your health and performance. Over time, it learns what’s normal for your body, helping you spot changes earlier and know when it may be time to talk to a doctor.
For RLVNT, the partnership represents another strategic addition to its portfolio of leading brands within sports, health and technology, while further strengthening the company’s presence across its European markets.
“We are incredibly excited to welcome WHOOP to RLVNT. WHOOP has been on our radar for a long time and is a perfect fit for us. The brand has a unique position, appealing both to professional athletes looking to optimise their performance and to curious, health-conscious consumers who want to better understand their bodies. We see enormous potential for WHOOP across our markets and are really looking forward to the journey ahead together,” says Martin Liljegren, Co-founder, RLVNT Distribution.
The partnership brings together the technology, brand and global community of WHOOP with RLVNT’s local market expertise and established retail network across the Nordics, Baltics, Benelux and France.
RLVNT will work closely with WHOOP to further develop the brand’s retail presence across the region, creating new opportunities for consumers to discover and experience WHOOP through selected retail partners, local partnerships and market activations.
About WHOOP
WHOOP delivers a wearable membership to help people live healthier, longer lives and unlock extraordinary potential. Through a powerful 24/7 wearable with a 14-day battery life, WHOOP provides intelligent health guidance across sleep, recovery, strain, fitness, and longevity. The health platform includes an FDA-cleared ECG, a Healthspan longevity feature, Blood Pressure Insights, and Advanced Labs blood biomarker analysis. Research shows that people who wear WHOOP daily log more than 90 additional minutes of exercise per week, get over two extra hours of sleep, and have 10% higher heart rate variability.
Trusted by millions of members worldwide including athletes, global leaders, military operators, executives, and artists, WHOOP has become a modern symbol of disciplined, intentional living. WHOOP was founded in 2012 and is headquartered in Boston. The company has raised more than $900 million in venture capital, ships to 56 countries, and operates in six languages. To learn more visit whoop.com and connect with WHOOP on Instagram, X, Facebook, LinkedIn, and YouTube.
'
Topics
Categories
RLVNT Distribution is a leading distributor and specialist in sports, health, lifestyle and consumer technology products across the Nordics, Baltics, France and Benelux. Driven by a passion for fitness, innovation, health and technology, RLVNT represents some of the world’s leading brands across these categories, including COROS, WHOOP, Wahoo, Shokz, Withings, Marshall, Maurten and Therabody.
