ROL Retail Concepts strengthens its offering in the Nordic market - taking a end-to-end approach to store flow

The retail industry has long been characterized by suppliers focusing on
individual parts of the store. This has resulted in fragmented solutions
and retail spaces that fail to reach their full commercial potential.
ROL Retail Concepts is now bringing these elements together into
a integrated offering.

Through an asset acquisition from ElbeAwal (Sweden), ROL Retail
Concepts has acquired a proven and market-ready portfolio of
Entrance and Checkout solutions, including technical expertise
and production equipment.

The transaction means that ROL Retail Concepts assumes full
operational responsibility for the Checkout experience, one of
the most business-critical areas of the store.

Production will be integrated and relocated during spring 2026
to ROL Retail Concepts operations in Jönköping. This strengthens
control over quality and delivery while creating close proximity
to the Nordic market. With this step, ROL Retail Concepts can
deliver an integrated Checkout offering, designed to function as
a central part of the store flow and to be scaled further over time.

“Retail needs fewer suppliers that optimize individual components
and more partners that take responsibility for the whole. With
production now closer to the market, we increase both speed
and innovation capacity in our offering,” says Stefan Lager,
CEO of ROL Group.

Checkout as a value-driving part of the store

When product range, expertise, and production are brought together,
the Checkout zone can be developed as an integrated and value-driving
part of the store’s overall flow. This provides better control of customer
movement, contributes to reduced loss and theft, and creates clear
opportunities for increased add-on sales.

“The Checkout zone is still seen by many as a necessary endpoint.
For us, it is a key commercial area. When Checkout is developed in
interaction with merchandising and flow, synergies are created that
strengthen sales across the entire store. At the same time, we look
forward to managing the customer relationships that come with the
acquisition and developing new ones together with the market,”
says Viktor Lorentzon, Vice President, ROL Retail Concepts.

A broader offering for the future of retail

With ROL Retail Impacts expertise in brand-driven in-store exposure
and ROL Retail Concepts long experience in retail interiors, strong
in-house production, and clear quality focus, combined with new
technical capabilities, the company can now offer a complete
solution covering all parts of the store. A well-defined Checkout
offering is delivered with a clear focus on the Nordic market,
developed to be scaled over time together with ROL Retail Concepts
global reach.

“Our focus for Checkout is the Nordic market. At the same time, we are
building the offering on a platform that enables gradual scaling, both
geographically and with additional parts of our overall offering,”
concludes Viktor Lorentzon, Vice President, ROL Retail Concepts.

ROL Retail Concepts brings together analysis, design, and in-house
production into a integrated offering, thereby taking clear end-to-end
responsibility for how stores are built, function, and evolve.

“We are not here to preserve old structures. We are here to develop
how stores are built used, and produced going forward,”
concludes Stefan Lager, CEO of ROL Group.