Introducing ASOS Design Must-Haves

Consider ASOS DESIGN Must-Haves, launching 1 September 2020, your new go-to for the latest style pieces with a seriously sweet price tag. 

Launching Tuesday 1 September 2020, the ASOS DESIGN Must-Haves edit is serving you a full line-up of high-fashion fits. Think max look, min prices. No matter who you are, where you’re from, and what you’re up to, ASOS DESIGN Must-Haves have all the fashion pieces you want at some really amazing price points. Exclusive to ASOS, created by us, styled by you.

The ASOS DESIGN Must-Haves edit will be available at ASOS.com from Tuesday September 1. Prices start at 89,00 SEK. For more information, please contact sandra@rmpr.se.

ABOUT ASOS
ASOS is an online retailer for fashion-loving 20-somethings around the world, with a purpose to give its customers the confidence to be whoever they want to be. Through its market-leading app and mobile/desktop web experience, available in ten languages and in over 200 markets, ASOS customers can shop a curated edit of 85,000 products, sourced from 850 of the best global and local third-party brands and its mix of fashion-led in-house labels – ASOS DESIGN, ASOS EDITION, ASOS 4505 and COLLUSION. ASOS aims to give all of its customers a truly frictionless experience, with an ever-greater number of different payment methods and hundreds of local deliveries and returns options, including Next-Day and Same-Day Delivery, dispatched from state-of-the-art fulfilment centres in the UK, US and Germany.

ASOS’ websites attracted 235.7 million visits during June 2020 (June 20191: 197.4 million) and as at 30 June 2020 it had 23.0 million active customers (30 June 2019: 19.9 million), of which 7.0 million were located in the UK and 16.0 million were located in our international territories (30 June 2019: 6.3 million in the UK and 13.6 million internationally). 

Media inquiries:
Sandra Vlajkovic, PR Consultant
sandra@rmpr.se