Press release -

Sail Racing - Official Clothing Partner to Denmark SailGP Team

Sail Racing has been appointed the official clothing partner for Denmark SailGP Team and will provide the team with technical on and off the water gear. Sail Racing has also designed and developed the official merchandise collection for the team that will be available onsite at the events, at sailracing.com, and at SailGP's online store.

“We are excited to announce this partnership with Denmark SailGP Team, a team that we have collaborated with since last season but now finally have as a Sail Racing Test Team. We believe that the Danish team has a great opportunity to perform at the very top, with the amount of experience the team has onboard. They are outfitted in our Reference collection which is developed for this type of sailing.” says Joakim Berne, CEO at Sail Racing International AB.

“Sail Racing always strives to improve, renew and adapt the development to what the athletes demand. Therefore, it is highly important for us to have collaborations with teams that compete in SailGP, which is exactly the type of sail racing that we focus on. Every comment and feedback help us push innovation and technology forward.” says Joakim Berne, CEO at Sail Racing International AB.

“We are so happy with the new gear we have received from Sail Racing. The function and quality is exactly what you need for this extreme sport. Many of us on the team have good experience of the brand and have worked with Sail Racing before and are proudly wearing the gear.” says Nicolai Sehested, Helm of Denmark SailGP Team.

Denmark SailGP Team is presented by ROCKWOOL and is one of the newest teams for SailGP Season 2. Helm Nicolai Sehested is a multi-time round the world ocean racer and there are also Olympic and World Championship winners on the team.

Recognising the need to better the sport and make it more inclusive, SailGP has introduced a new initiative, which is designed to create a professional pathway for female athletes to compete at the pinnacle of the sport.

As part of this process, Denmark SailGP Team has recently held a female athlete selection camp in France, featuring six of Denmark’s top female athletes. The next phase of that initiative will see two selected female athletes immersed within the team for the first event of Season 2, in Bermuda.

“We think this is a great initiative from SailGP, we would love to see more women in high-speed sailing, and in sailing in general. This will for sure step up the game even further.” says Joakim Berne, CEO at Sail Racing International AB.

The full Denmark SailGP Team roster will be unveiled on Tuesday 23 March, one month before the Bermuda Sail Grand Prix presented by the Hamilton Princess, which takes place on 24-25 April 2021. There will be 8 nations competing during SailGP Season 2 at iconic venues around the world, including the first ever Scandinavian event – the ROCKWOOL Denmark Sail Grand Prix in Aarhus, on 20-21 August 2021.

The long-term partnership between SailGP and Sail Racing continues, where Sail Racing delivers clothing to the entire SailGP organization.

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For further information contact:

Joakim Berne, CEO at Sail Racing International AB:

Joakim.berne@sailracing.com / +46736 63 94 01

Jonathan Turner, Head of PR and Communication, Denmark SailGP Team presented by ROCKWOOL

jonathan.turner@rockwool.com / +4541508863

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About Sail Racing

On July 7, 1977, the Sail Racing brand was officially registered and was re-launched 1999 with the founders’ original passion for sailing still firmly anchored in place.

Today, Sail Racing International AB is a highly specialized company based in Sweden. The company is focused on designing and constructing the most innovative and technical gear for high-speed sailing. The Sail Racing development team consists of apparel designers, industrial designers and a 3D animator. This talented, tight-knit group is committed to discovering new materials, achieving the best fit, and creating the most appealing designs from input provided by the professional sailing athletes who form the Sail Racing Test Team.

Sail Racing also designs, markets and sells a sportswear collection. The look of this collection is always created with speed sailing in mind.

Sail Racing is the Official Clothing Supplier to Emirates Team New Zealand, winners of the 36th America's Cup. Sail Racing was the official partner to the 35th America’s Cup and ORACLE TEAM USA, the defenders of the 35th America's Cup.

Further official partnerships are SailGP, Royal Hong Kong Yacht Club and Sydney Royal Yacht Squadron.

All Sail Racing products are available globally online at www.sailracing.com.

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About SailGP

SailGP races for a better future, championing a world powered by nature. The sport’s pinnacle league, SailGP features national teams battling in short, intense races at iconic stadium-style venues across the globe, building to the grand final – and sailing’s top prize of US$1 million. The high-tech, high-speed action features sailing’s best athletes racing in identical supercharged F50 catamarans, flying at electrifying speeds exceeding 60 mph/100 kph. Visit SailGP.com for more information.

Topics

  • Lifestyle, Fashion, Leisure

On July 7, 1977, the Sail Racing brand was officially registered and was re-launched 1999 with the founders’ original passion for sailing still firmly anchored in place.

Today, Sail Racing International AB is a highly specialized company based in Sweden. The company is focused on designing and constructing the most innovative and technical gear for high speed sailing. The Sail Racing development team consists of apparel designers, industrial designers and a 3D animator. This talented, tight-knit group is committed to discovering new materials, achieving the best fit, and creating the most appealing designs from input provided by the professional sailing athletes who form the Sail Racing Test Team.

Sail Racing also designs, markets and sells a sportswear collection. The look of this collection is always created with speed sailing in mind.

Sail Racing is the Official Clothing Partner to the defender of the 36th America's Cup, Emirates Team New Zealand. Sail Racing was the official partner to the 35th America’s Cup and ORACLE TEAM USA, the defenders of the trophy.

Sail Racing is also the Official Clothing partner to AUS SailGP Team, FRA SailGP Team and to SailGP the organization. 

All Sail Racing products are available globally online at www.sailracing.com.

Contacts

Olivia Norman

Press contact Head of Athletes and Marketing