Press release -
Sail Racing teams up with Alinghi Red Bull Racing Challenger for the 37th America’s Cup as the Official Clothing Supplier
The Swedish company Sail Racing International has been appointed Official Clothing Supplier to Alinghi Red Bull Racing, challenger of the 37th America’s Cup. With experience from multiple America’s Cup campaigns, Sail Racing is now ready to take on Alinghi Red Bull Racing. Sail Racing will provide the team with technical sailing gear, protective wear, and onshore gear. Sail Racing will also design and develop the team’s official replica collection that will be available worldwide at sailracing.com, at the team base and at the coming events around the world.
“Humbly said, this directly felt like a perfect partnership fit for us at Sail Racing. A new, innovative, and highly experienced team full of top talent challenging with a clear mission. Performance is a moving target, and we are fully committed to designing and developing the products needed to support a successful challenge. With a relationship with Red Bull Sailing Team for over a decade, we know a lot of the people in the team already and we really look forward to getting started” says Joakim Berne, CEO of Sail Racing International AB
Sail Racing International is focused on developing technical products for high- speed sailing. “As America’s Cup is the heart of new innovations and technologies within sailing, it’s a fantastic platform for us. We are always searching for the latest technologies, new innovations, and smarter solutions. Partnerships like this one really pushes us forward!” Joakim Berne continues.
“With Alinghi Red Bull Racing, we're building a powerful campaign towards the next America's Cup, and as it's all about teamwork, it's important to be surrounded by the right persons. Sail Racing understands sailors and the quality, safety, and comfort of the products they propose contribute directly to the performance. That is what it is all about. So, we look forward to working with Sail Racing and together keep pushing the limits” says Arnaud Psarofaghis, Alinghi Red Bull Racing’s sailor.
In addition to taking part in the Challenger Selection Series for the 37th America’s Cup that will take place in Barcelona, Spain, in autumn 2024, Alinghi Red Bull Racing will also enter a team in the newly created Women’s America’s Cup as well as a team for the returning Youth America’s Cup.
The 37th America’s Cup will take place in Barcelona, Spain 2024.
The first merchandise collection will be available later this year.
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About Alinghi Red Bull Racing // After over a decade away from the Cup, Alinghi, one of the most dynamic names in the history of the America’s Cup, is returning to battle for sailing’s highest honour. The consecutive-winning syndicate joins forces with Red Bull, the driving force in global sport, to create a new team: Alinghi Red Bull Racing.
The team sails under the flag of the Société Nautique de Genève and is accompanied by its main partner Swiss watch brand TUDOR. The official Swiss challenger will compete in the Selection Series for the 37th America’s Cup, in 2024 in Barcelona.
Topics
- Lifestyle, Fashion, Leisure
On July 7, 1977, the Sail Racing brand was officially registered and was re-launched in 1999 with the founders’ original passion for sailing still firmly anchored in place.
Today, Sail Racing International AB is a highly specialized company based in Sweden. The company is focused on designing and constructing the most innovative and technical gear for high-speed sailing. The Sail Racing development team consists of apparel designers, industrial designers, and a 3D animator. This talented, tight-knit group is committed to discovering new materials, achieving the best fit, and creating the most appealing designs from input provided by the professional sailing athletes who form the Sail Racing Test Team.
Sail Racing also designs, markets, and sells a sportswear collection. The look of this collection is always created with speed sailing in mind.
Sail Racing was the Official Clothing Partner to the winners of the 36th America's Cup, Emirates Team New Zealand. Sail Racing was the official partner to the 35th America’s Cup and ORACLE TEAM USA, the defenders of the trophy.
Further official partnerships are Sail Grand Prix, Royal Hong Kong Yacht Club and Sydney Royal Yacht Squadron.
All Sail Racing products are available globally online at www.sailracing.com.
