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Konsumenter i Finland upplever sig ha mer kännedom om företags ansvarstagande

Den andra trenden från Sustainable Brand Index™ 2015 släpptes idag. Data från årets undersökning visar att konsumenter i Finland har större kännedom om företags ansvarstagande än konsumenter i Sverige, Norge och Danmark. I diagrammet visas en sammanfattning av frågor om hur stor kännedom konsumenter i Sverige, Norge, Danmark och Finland har om företags miljömässiga och sociala ansvarstagande. I Sverige, Norge och Danmark var resultaten snarlika men i Finland visade sig kännedomen vara markant högre. Detta är dock främst på grund av att finländarna har starkare åsikter och är mer säkra på sin egen kunskap. De har ännu inte börjat ifrågasätta företagen på samma sätt som konsumenter i grannländerna. 

Sustainable Brand Index™ 2015 med tillhörande rapport släpps den 23e mars vid en prisutdelning på Nalen i Stockholm.

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  • hållbarhet
  • rapporter
  • insight
  • varumärken
  • sverige
  • norge
  • danmark
  • finland

Sustainable Brand Insight arbetar inom hållbart varumärkesbyggande. Våra Insight och Strategy produkter förser dig med kunskap, förståelse och förmåga att agera på den framtida marknaden. Idag hjälper vi några av Skandinaviens ledande varumärken med att placera hållbarhet i den unika kontexten av deras varumärkeslöfte.

Läs mer: www.sb-insight.com

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