Pressmeddelande -
MSD Sweden Launches Web Channel for Today’s Digital Doctor – MSD Play
MSD Sweden launches a multi-device, educational video channel, freely available to health care professionals, wholly focused on furthering their knowledge in therapeutic areas of interest. The content is produced in cooperation with medical experts and is accessible via computer, mobile device and smartphone.
“MSD has a long history of working with medical education, our goal has always been to share and spread knowledge to the medical community. MSD Play is a tool that meets the needs of today’s health care professionals by using technology in an innovative way. We want to offer educational services on the terms of the user; whenever they want and in the device of their choice. A combination of Screen9’s video technology and Cloud Nine’s digital expertise enables us to deliver a modern version of our educational portfolio”, says Paulo Bustamante, Nordic Multi Channel Marketing Lead at MSD.
On-demand educational lectures along with expert commentary and interviews are available for health care professionals free of charge on msdplay.se. Around 60 educational videos within eight medical areas are available today and new lectures within diabetes, cardiology and gastroenterology are planned during the coming months. “MSD Sweden is fully committed to meeting the needs of the new digital doctor”, says Paulo Bustamante.
Anna Ågren, Project Manager, Head of Department at Cloud Nine, says: “Part of the brief was for Cloud Nine to create a multi-functional digital channel adding value for the target groups; doctors, nurses, pharmacists and at the same time lifting forward MSD’s brand. The style and content of the service is designed to be attractive, personalized and useful, and the technology provided by the Screen9 Online Video Platform has allowed us to deliver on our vision.”
MSD Play is built using responsive design, including the video player; with the ability to deliver content globally, to all devices, from desk-top PCs to smartphones and everything in-between, all contributing to an optimal user experience.
Ämnen
- Webbtjänster
Kategorier
- online video platform
- screen9
- cloud nine
- msd
- responsive design
About MSD
MSD is a leading global healthcare company dedicated to making a difference to many people worldwide. In the USA and Canada the company is known under the name Merck. We have a broad portfolio of prescription and non-prescription medicines, vaccines and veterinary medicines, and the company is represented in more than 140 countries. MSD in Sweden has about 200 co-workers and the office is located in Sollentuna. We market drugs and conduct clinical trials in the following disease areas: cardiology, immunology, diabetes, infectious diseases, asthma/allergies, women’s health, cancer, dermatology and diseases of the central nervous system. For more information please visit MSD.
About Screen9
Screen9 is a premium provider of online video services. Screen9´s flexible and reliable online video platform (OVP) powers market leading businesses online. The video platform allows customers to provide a high quality On Demand and Live Stream video experience to their users across PCs, smartphones and tablets. The service can be used out-of-the-box or seamlessly integrated into, for example, the existing Content Management System (CMS), Digital Asset Management (DAM), Advertising and Monetization systems. Automated video analytics give customers detailed insight into how their video content is consumed. Screen9 was founded in 2000, is privately held and headquartered in Stockholm, Sweden. For more information please visit Screen9.
About Cloud Nine
Cloud Nine is one of Sweden’s largest independent suppliers of digital solutions. To refine, develop and deliver a good idea, with a technical, strategic and a communicative focus is always the main object for Cloud Nine. The result is digital solutions that generate tangible and measurable business benefits. For more information please visit Cloud Nine.
For further information contact:
Paulo Bustamante, Nordic Multi Channel Marketing Lead at MSD
Tel: +46 (0) 8 578 135 00
E-mail: paulo.bustamante@merck.com
Anna Ågren, Project Manager, Head of Department at Cloud Nine
Tel +46 (0) 8 120 330 00
E-mail: anna.agren@cloudnine.se
Robert Risberg, CEO at Screen9
Tel: +46 (0) 8 641 2233
E-mail: robert.risberg@screen9.com
