Sharpfin grows with new sales director

​Peter Bäck, with a background as Sales Director in organisations such as ITIVITI formerly known as Orc Software, Sungard Front Arena, Cinnober and Bisnode joins Sharpfin to increase sales growth and support business enablement.

"Peter and I have worked together with sales and business development before and I truly admire his deep expertise in the field and his focus on understanding customer requirements as well as delivering business value to the customer.", says Markus Alin, CEO of Sharpfin.

Peter starts his part time assignment, February 1st, with the ambition to deepen to a continued engagement going forward.

"I'm delighted of Sharpfin's strong SasS offering, customer base and their dedicated team that provides a wealth of financial expertise.", says Peter Bäck. "In quite a short time they have developed a full coverage technology solution for the needs of financial advisors, asset managers and family offices. I'm absolutely sure that this product will fill the gap in the market and bring a lot of value to their customers.", continues Peter.

"With Peter onboard we anticipate, not only to grow new business quicker, but also to further deepen our engagement with new and existing customers.", concludes Markus.