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What The Heck Is Wrong With Online Account Opening?

What The Heck Is Wrong With Online Account Opening?

Consumers experience a simple, efficient signup process in every other facet of their daily lives. But the extra effort needed when trying to buy financial products online leaves many unhappy.

In the banking industry, four out of ten consumers say they have — at some point — become frustrated enough with an online application to just give up. That’s according to a study by Signicat, the first and largest identity assurance provider in the world, who commissioned an independent survey of 2,000 consumers examining the experiences people have when applying for financial products at a traditional institution.

April 27, 2016 By Jeffry Pilcher, CEO/Publisher of The Financial Brand, Follow the Links for the full story 

Ämnen

  • Data, Telekom, IT

Kategorier

  • on-line account opening
  • on-boarding
  • signicat
  • signicat assure
  • online account opening
  • digital banking strategies
  • customer experience

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