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Sitecore Named a Leader in Gartner’s 2013 Web Content Management for Fourth Consecutive Year
San Francisco,Calif., – August 1, 2013
–Forthe fourth straight year in a row, Sitecore, a global leader in customer
experience management software, has been positioned by Gartner, Inc. in the Leaders
Quadrant of the 2013 Magic Quadrant for Web Content Management (WCM).[1] In
May, Sitecore was also positioned by Gartner in the Visionaries Quadrant of the
2013 Magic Quadrant for Multichannel Campaign Management (MCCM) for the second
consecutive year.2
According to Gartner, companies considered to be “Leaders” drive the market’s
transformation with a clear vision and a strong ability to execute. Sitecore believes
this leadership recognition validates the company’s unique approach that
focuses on enabling marketers to own their brand experience at every touch
point and easily and effectively manage their multichannel campaigns.
“Sitecore is the world’s leading experience platform for marketers,” said Michael Seifert,
CEO, Sitecore. “We built our platform from the ground up to let marketers own
the experience they deliver to their customers and drive real and measureable
results across every engagement channel. This terrific recognition inspires us
to work even harder to deliver smart and innovative solutions to our customers
and partners that help them drive revenue and build customers for life.”
“Sitecore’s experience platform is instrumental in our success, allowing our marketing team
to manage the customer experience with ease, maintain a consistent brand across
channels and go to market faster with new product information.” said James
Brown, Director of Information Solutions at Crayola.
Over 3,000 of the world’s leading brands choose Sitecore because it allows them to
deliver custom, measurable brand experiences that are highly relevant and consistent,
across all channels. Sitecore brings together multiple components – content
management, marketing automation, digital marketing, analytics, and business
processes – into a single unified software platform, which marketers use to
deliver outstanding results.
According to the Gartner report, revenue in the WCM software market totaled approximately
$1.2 billion in 2012 and is expected to grow by 12 percent in 2013 to reach
approximately $1.4 billion.3
Gartner defines WCM as the process of controlling the content to be consumed over one
or more online channels through the use of specific management tools based on a
core repository. These may be procured as commercial products, open-source
tools or hosted service offerings. Product functionality goes beyond simply
publishing Web pages to include: content creation functions, such as
templating, workflow and change management; WCM repositories that contain
content or metadata about the content; library services, such as
check-in/check-out, version control and security; content deployment functions
that deliver prepackaged or on-demand content to Web servers; and a high degree
of interoperability with adjacent technologies such as CRM, MCCM, DAM, Web
Analytics.
Download a complimentary copy of the report
[1] “Gartner Magic Quadrant for Web Content Management,” by Mick MacComascaigh, Mark R.
Gilbert, Jim Murphy and Gavin Tay, July 31, 2013.
2“Magic Quadrant for Multichannel Campaign Management,” by Adam Sarner and Julie Hopkins, May 30, 2013.
3 “Gartner Magic Quadrant for Web Content Management,” by Mick MacComascaigh, Mark R.
Gilbert, Jim Murphy and Gavin Tay, July 31, 2013, page 25.
About The Gartner Magic Quadrant
Magic Quadrants provide a graphical competitive positioning and offer visual snapshots of a market's direction, maturity and participants. The Magic Quadrants depict markets by using a two-dimensional
matrix that evaluates vendors based on their completeness of vision and ability
to execute.
Gartner does not endorse any vendor, product or service depicted in its research
publications, and does not advise technology users to select only those vendors
with the highest ratings. Gartner research publications consist of the opinions
of Gartner's research organization and should not be construed as statements of
fact. Gartner disclaims all warranties, expressed or implied, with respect to
this research, including any warranties of merchantability or fitness for a
particular purpose.
About Sitecore
Sitecore is the global leader in customer experience management software. We deliver highly relevant content and personalized digital experiences that delight audiences, increase loyalty and drive revenue. With Sitecore, marketers can own the experience of every customer that engages with their brand across every channel. More than 3,000 of the world’s leading brands –including American Express, Carnival Cruise Lines, easyJet, Heineken, LEGO, and Microsoft – trust Sitecore to help them deliver the meaningful interactions that win customers for life.
Ämnen
- Tjänster, konsult, service
Kategorier
- visionaries quadrant
- sitecore
- webbpublicering
- gartner analysis report
- wcm
- content management
- content management system
- digital marknadsföring
- .net
- cms
Regioner
- Stockholm