Royal Steel Classic is not only a significant part of the past, but it’s also a significant part of the future. Therefore, the Royal Steel Classic 25th anniversary will be celebrated with a tribute to the first wristwatch ever to be manufactured in Sweden. The watch will be limited to 100 pieces and featured with a unique “anniversary” closed case-back and a newly designed dial.
Artist, entrepreneur, author, wine expert, fitness guru and father. Petter Alexis, " I enjoy the fact that it is a Swedish brand and I am proud of strong Swedish brands and of course, I also like that Sjöö Sandström stands for excellent quality." Read more about it in our latest Chronicle.
Volvo recently filmed this amazing video in our Stockholm workshop. We’re very proud of it and excited that people from all over the world will now get a glimpse into the inner workings of Sjöö Sandström. Volvo loves craftsmanship and we, of course, love Volvo. Go Sweden!
